Reports to: CEO
Location: London,
Wonder is a next-generation studio blending cinematic craft with AI to pioneer a new model of filmmaking. Backed by Atomico, LocalGlobe, Blackbird, the Sidemen’s Upside Ventures, and leaders from OpenAI, DeepMind, and ElevenLabs, we are building the studio of the future.
To understand your role, you must understand our ecosystem. We operate on a unique three-pillar model: the Agency (delivering commercial content for global brands), the Originals (incubating visionary new directors), and the Wonder App – the engine of our business. The App finds the signal in the noise, offering career-defining opportunities to creatives while providing global brands with access to game-changing emerging talent. For more information, visit www.wonderstudios.com
The Role
We are looking for a Head of Growth – a highly analytical operator who will own and scale user acquisition for the Wonder Studios App. You will be responsible for building out our paid acquisition strategy and growth loops, with an emphasis on key channels such as YouTube. This is a critical leadership position for someone adept at turning data into action and driving measurable results.
You will take ownership of the entire user acquisition funnel, working closely with Product, Engineering, and Creative teams. We need a leader who can dive deep into performance metrics and apply a keen understanding of the AI landscape to drive sustainable growth; you will start as a hands-on individual contributor, with a clear trajectory to build and lead the Growth function as we scale.
Key Responsibilities:This role demands a proactive, hands-on approach to scaling the platform:
- User Acquisition & Funnel Ownership: Own the end-to-end user acquisition funnel for the Wonder Studios App. Define clear, aggressive KPIs for acquisition, activation, and retention.
- Paid Media Execution: Manage performance marketing efforts (SEO, Meta, Google, etc.) with a focus on high efficiency. You will also elevate our YouTube channel via a hybrid paid and organic strategy.
- Analytical Rigour & Optimisation: Implement robust analytics and experimentation processes (A/B testing, attribution). Translate complex performance data into clear, actionable insights that inform product and business decisions.You won't just guess who our audience is; you will know exactly where they come from and how to grow them authentically.
- AI Domain Insight: Apply your knowledge of the AI/Machine Learning landscape to position the platform effectively and capitalise on unique growth opportunities in the sector
- Cross-Functional Collaboration: Partner closely with Product and Creative teams to embed growth loops directly into the user experience and maximise the impact of launch campaigns.
- Growth Experience: Substantial experience and demonstrable success in a senior Growth or Performance role, ideally scaling a consumer app or platform.
- Analytical Mindset: Exceptional analytical skills. You are data-driven and deeply comfortable managing performance metrics, attribution, and reporting.
- AI Domain Knowledge: Genuine interest in and demonstrated understanding of the AI/ML space and its impact on creative technology.
- Leadership Capability: Proven ability to lead and mentor a high-performing team and serve as a central operational hub.
- Acquisition Expertise: Deep, hands-on understanding of user acquisition channels, funnel optimisation, and delivering a strong ROI on paid media spend.
- Execution Focus: A proven track record of driving projects from concept to completion.
- Scale the App: Drive aggressive acquisition and create a dense network of high-quality talent.
- Grow YouTube: Elevate our channel using paid and organic strategies to convert viewers into advocates.
- Build the Data Engine: Implement robust analytics and attribution across all platforms so we know exactly where our audience comes from.
- Bridge the Gap: Engage with community and tech partners, positioning Wonder as the bridge between AI technology and creative application.
- Own the Platform's Growth: Drive the global user acquisition and scaling of the Wonder Studios App, directly connecting top creative talent with career-defining opportunities.
- Shape the AI Creative Economy: Work at the forefront of AI-native creation, building a platform that removes traditional barriers and delivers emerging talent to global brands.
- Collaborate with Leaders: Gain unique exposure by engaging with leaders across top creative, tech, and AI organisations.
