Hey, I'm Avery, the CEO of Modash.
I'm looking for someone to partner with me and lead the growth of our Data Products. This is a big, messy, exciting role and I want to be upfront about what it involves.
Background & reason for hiringModash has two sides: a SaaS platform used by brands to manage influencer marketing, and a data API used by companies building their own products on top of our creator data (380M+ profiles across Instagram, TikTok, and YouTube).
The API business is growing fast but it needs a dedicated leader. Right now, the people working on API (sales, CSMs, marketing) are spread across different teams. Nobody wakes up in the morning with "grow the API business" as their singular focus. That needs to change.
Our goal is ambitious: grow Data Products revenue 3x next year. That doesn't happen by accident. It happens because someone owns it end-to-end: the customer journey, the go-to-market, the deals, the people, all of it.
What you'll actually ownThe full API customer journey & go-to-market. From how customers discover us, to how they buy, to how they expand. You'll figure out what's broken and fix it, then build the pipeline, pricing, and expansion motion that makes 3x repeatable.
Revenue growth. You own the number. 3x revenue in 2026, and again in 2027. That means figuring out how we run big deals (account reviews, escalations, pricing), while also making sure the smaller deals don't fall through the cracks.
The team. You'll lead API Sales, CSMs, and our API marketers directly. You'll collaborate closely with our Data teams and co-build our approach to custom solutions.
The strategy. Think 12 months ahead. Repeat our "solution sales" motion, scale inbound, and hit 120%+ NRR by 2027.
Here's a rough hypothesis of how the first 6 months might go — reality will differ:
- Months 1 to 3: You're doing a bit of everything. Gathering context, talking to customers, sitting in on deals, picking low-hanging fruit, finding the real gaps.
- Months 3 to 6: You start focusing. We agree on what hires are needed to run key functions. You take ownership of the most important area.
- After that: The role narrows into whichever area becomes the biggest lever.
RequirementsWhat you've done before
- You've built a customer journey and go-to-market from scratch (or close to it). Not just optimized someone else's playbook, actually figured it out.
- You can look at a business, find the holes, and systematically fix them. You think in systems, not tasks.
- You've managed people. Not just "had reports", actually helped them grow, gave hard feedback, and built a team that worked.
- You're comfortable being customer-facing. You can jump on a call with a big account and hold your own.
- You might be someone who climbed the ladder from SDR → AE → VP Sales in a straight line. But chances are, you've done something unconventional. Maybe founded a company, maybe led across multiple functions, maybe just had a career that doesn't fit neatly into a box.
- You've got a technical foundation. You've been building things with Claude or similar, you know what an API is and how to read docs, and you can roughly explain how an LLM works. You'll need to collaborate with data engineers and customers solving real technical problems.
- You learn fast. Like, freakishly fast. You're the kind of person whose team kept giving you bigger, more ambiguous problems because you just figured things out.
- You don't worry too much about the exact role definition — you can understand any system and learn new areas on-demand.
- You believe customer experience is everything. You think salespeople who hit target but treat customers poorly should be fired.
- You're great at working with product people because you stay extremely well-informed about customer problems and you ask good questions.
- You know how to lead. Rely on others, cause great outcomes. That includes hiring, performance management, and making the hard calls.
BenefitsWhat we're offering
- Flexible working hours. You’ll need to work EU business hours to overlap with me & other colleagues. But, nobody will be looking over your shoulder. Start late, finish early, run errands during the day. Whatever you need, as long as the work gets done. We are all adults here.
- Unlimited paid vacation time. If you're happy & well-rested, you'll do better work. Take the time you need to enjoy a balanced life.
- Fully remote working (Europe-based). As long as you have a reliable internet connection, you can work wherever is best for you. (Again, assuming you’ll be working EU hours! 😄)
- Personal development. When you grow, we benefit. If there's a course, book, or conference that will help you upskill — we'll cover it.
- Ownership. You're the expert at what you do. No unnecessary red tape. Got an idea? You'll have the autonomy to go ahead and try things that you might not be able to in other companies.
