About Charlotte Tilbury Beauty
Founded by British makeup artist and beauty entrepreneur Charlotte Tilbury MBE in 2013, Charlotte Tilbury Beauty has revolutionised the face of the global beauty industry by de-coding makeup applications for everyone, everywhere, with an easy-to-use, easy-to-choose, easy-to-gift range. Today, Charlotte Tilbury Beauty continues to break records across countries, channels, and categories and to scale at pace.
Over the last 10 years, Charlotte Tilbury Beauty has experienced exceptional growth and is one of the most talked about brands in the beauty industry and beyond. It has become a global sensation across 50 markets (and growing), with over 2,300 employees globally who are part of the Dream Team making the magic happen.
Today, Charlotte Tilbury Beauty is a truly global business, delivering market-leading growth, innovative retail and product launches fuelled by industry-leading tech — all with an internal culture of embracing challenges, disruptive thinking, winning together, and sharing the magic. The energy behind the brand is infectious, and as we grow, we are always looking for extraordinary talent who want to be part of this our success and help drive our limitless ambitions.
About the role
As Head of Global Brand Marketing, you will fuel the next quantum shift for Charlotte Tilbury in this key Complexion Category towards the most loved, and #1 for £s & growth in the world. By shaping the vision, strategy, positioning and plans for all complexion makeup categories based on sharp customer, product and market insights, you’ll contribute to propagating the brands’ purpose: “Give anyone the right makeup and beauty and they can conquer the world!” and fulfilling its promise: “making it EASY for EVERYONE to be the most confident and beautiful version of themselves.”
You will embrace the challenge and compose record breaking, integrated omnichannel Marketing Campaigns (global product launch and evergreen as well as supporting specific markets) that shake it up, to build market leading, iconic hero franchises in Complexion category, with a creative spirit and meticulous orchestration. You will innately think digital first and power the shift to online, but always integrate across all channels.
You will be best partners with each specialist CMO function (Product Development, The Charlotte Tilbury Creative Agency, Visual Merchandising, Store Design, Communications), the CDO teams that drive Charlottetilbury.com and Tech, as well as the regions (US, EMEA, APAC) and of course finance, supply chain, legal and people. As an ingenious integrator, you will pull together all aspects of the business behind your projects to deliver “only Charlotte Tilbury could do that” results, with a win together style.
You will be an inspiring leader with an eye for talent, able to elevate and mobilise your direct report(s), and contribute to a wider team of “brilliant, beaming believers” that share the magic internally and externally.
As a Head of Global Brand Marketing Complexion
- Identify sharp consumer, product and market (incl competitor where relevant) insights to fuel ideation, creation and origination across the business for your categories, whilst building credibility and influence, establishing yourself as THE go to category expert.
- Together with the Global Brand Marketing Director, shape Category and Product vision, strategy, plans and integrated marketing campaigns that are digital first and power the shift to online, but always integrate across channels.
- Together with the Product Development team, Regional insights, and the Creative Agency, shape product positioning and define a sharp product concept with irresistible Unique Selling Points and compelling Reasons to Believe.
- In partnership with regions, propose recommended pricing and opportunity sizing that is customer insight based, P&L appropriate and forecasts accurately for a seamless supply chain.
- Work closely with the copy writers to write all new product treatments: product stories, pack copy, press notes, product name, shade name.
- Communicate brilliant briefs to the Creative Agency, Communications, Visual Merchandising, Tech and Store Design teams to spark ideation, creation and origination for ground-breaking campaigns and activations.
- Take projects through each step from the kernel of an idea through development, execution and measurement / review, tying together each function, to deliver cohesively, on time and in budget, adhering to the Critical Path Analysis and allowing for iteration towards the exceptional.
- Collaborate with Regions (US, EMEA, APAC) to ensure activities are integrated across channels, touchpoints and paid / owned / earned, with a consistent messaging / projection, whilst solving for local relevance by dialling up relevant elements.
- Regularly communicate, present to and influence key stakeholders to seek alignment and support, from the Founder to the Regions.
- Craft marvellous marketing toolkits that excite and mobilise the business behind activities, making it EASY to flawlessly execute.
- You will report to the Global Brand Marketing Director and lead a team of 3.
About you
- Strategic thinker and proven fast paced results driver.
- Results driven, unlocks limitless opportunities and responsibly forecasts.
- Creative dreamer and analytical insight miner.
- Thinks art and commerce, digital and omnichannel.
- Cutting-edge innovator with “don’t reinvent the wheel” mindset.
- Consumer focused. Thinks globally and translates locally. International experience in brand / product development within beauty / luxury strongly preferred, ideally with a solid Make Up expertise.
- Data and intuition driven.
- An exceptional communicator, collaborator and influencer who lands on the salient point, has a confident recommendation, and can drive decisions.
- An inspiring leader with an eye for talent and developing & elevating people in their immediate team and beyond.
- Will be smart, confident, succinct, ambitious, high energy, self-starting, intellectually agile, results-oriented, resilient non-political, transparent, collaborative, curious and hands-on.
- Will embody Charlotte Tilbury’s culture and be passionate about helping it achieve its goals.
Charlotte Tilbury is a fast-paced and dynamic environment where nimble mindsets, striving to deliver the best and wanting to be part of a global #dreaamteam are key. Even though we have requirements, our experience and background are just a guide, we still love to welcome applicants with more or less experience stated, provided necessary skills can be demonstrated.
Why join us?
- Be a part of this values driven, high growth, magical journey with an ultimate vision to empower everyone, everywhere to be the best version of themselves
- We’re a hybrid model with flexibility, allowing you to work how best suits you
- 25 days holiday (plus bank holidays) with an additional day to celebrate your birthday
- Inclusive parental leave policy that supports all parents and carers throughout their parenting and caring journey
- Financial security and planning with our pension and life assurance for all
- Wellness and social benefits including Medicash, Employee Assist Programs and regular social connects with colleagues
- Bring your furry friend to work with you on our allocated dog friendly days and spaces
- And not to forget our generous product discount and gifting!
At Charlotte Tilbury Beauty, our mission is to empower everybody in the world to be the most beautiful version of themselves. We celebrate and support this by encouraging and hiring people with diverse backgrounds, cultures, voices, beliefs, and perspectives into our growing global workforce. By doing so, we better serve our communities, customers, employees - and the candidates that take part in our recruitment process.
If you want to learn more about life at Charlotte Tilbury Beauty please follow our LinkedIn page!
Charlotte Tilbury London, England Office
Strand, Covent Garden, London, United Kingdom, WC2R 2ND
