Head of Ecommerce, Electrify

Head of Ecommerce, Electrify

An opportunity to join an exciting, well-funded and fast-growing creator economy business.

Electrify is a dynamic new digital media company that invests in and scales creator-founded brands.

Our mission is to turn creator-founded brands into global media businesses by building teams, scaling the production and distribution of content and introducing new revenue streams. We have raised multiple funding rounds and have invested in a variety of leading channels, including Veritasium, Mentour Pilot, Simple History, Astrum, Fireship, and fern.

We are building a decentralized global team to power our business and are looking for A-players who share our vision and values and want to play a part in driving the business forward on its exciting journey.

Come and build the future of media with us!

About the role 

The Head of Ecommerce will lead the end-to-end management and scaling of Electrify’s ecommerce activities across existing and future consumer product businesses. This role will take primary responsibility for commercial performance, ecommerce operations, supply chain coordination, Shopify management, Amazon growth, digital marketing performance and conversion optimisation. This includes managing and growing existing products such as Snatoms and Elements of Truth, while also identifying, evaluating and launching new ecommerce opportunities across Electrify’s creator ecosystem.

Key Responsibilities 

Ecommerce Leadership & Commercial Ownership

• Lead the day-to-day management and scaling of Electrify’s ecommerce businesses

• Own commercial performance across Shopify, Amazon and other ecommerce channels

• Develop growth strategies to increase revenue, profitability, retention and customer lifetime value

• Build operational processes and reporting systems to support scalable ecommerce growth

• Take ownership of ecommerce P&L performance and commercial decision-making

Existing Product Management

• Lead existing ecommerce initiatives including Snatoms and The Elements of Truth game

• Manage product launches, merchandising, pricing, promotional calendars and inventory planning

• Improve customer experience and conversion performance across all storefronts

• Coordinate suppliers, manufacturers, fulfilment partners and operational workflows

• Identify opportunities to improve margins, retention and operational efficiency

New Ecommerce Ventures

• Identify and evaluate new ecommerce and consumer product opportunities

• Work with creators and leadership to develop commercially compelling product concepts

• Build launch plans, commercial models and go-to-market strategies for new initiatives

Platform & Marketing Optimisation

• Work alongside internal and external marketing teams on customer acquisition and retention

• Understand paid media, email marketing, creator-led acquisition, affiliate marketing and ecommerce growth strategy

• Improve conversion rates through testing, optimisation, analytics, and experimentation

• Develop reporting frameworks around CAC, ROAS, AOV, LTV, retention and profitability

Supply Chain & Operations

• Develop deep operational understanding across manufacturing, logistics, fulfilment and inventory management

• Manage supplier relationships and operational execution

• Improve forecasting, launch reliability and operational scalability

• Identify operational risks and implement scalable solutions
  

Team Building & Capability Development

• Help build Electrify’s long-term ecommerce function and capabilities

• Recruit and manage additional ecommerce hires or specialist partners over time

• Develop repeatable systems and playbooks for future ecommerce launches and operations

Skills and experience 

• Strong experience managing and scaling ecommerce businesses

• Deep understanding of Shopify ecosystem and ecommerce tooling

• Strong knowledge of Amazon marketplace operations and growth

• Understanding of ecommerce analytics, reporting and performance optimisation

• Experience managing supply chain, fulfilment, inventory and operational workflows

• Experience managing launches, forecasting and ecommerce profitability

• Strong understanding of customer acquisition and retention strategies

• Experience with conversion rate optimisation and ecommerce growth frameworks

• Familiarity with paid social, email marketing, creator-led commerce and retention systems

Desirable 

• Likely 5–10 years of relevant ecommerce or consumer product experience

• Experience scaling digitally-native brands, creator-led commerce businesses or modern ecommerce businesses strongly preferred

Electrify Culture

• Dynamic environment - We are dedicated to providing a world-class creative culture where our employees can thrive. We’re looking for self-starters with an entrepreneurial mindset who want to be part of our success story. You’ll discover new opportunities, take ownership of important initiatives and learn at a fast pace.

• Work anywhere - We are a remote team with employees around the world. This means you are free to work from anywhere with a good internet connection.

• Our Values – We are committed to fostering a culture that values innovative, diverse ways of thinking and the ability to drive positive change. DEI is in our DNA, and our DEI Committee and Social Hub initiatives reflect this commitment.

• Force for good - We believe in unlocking the power of Electrify to tell stories that change lives. Digital media has the opportunity to propagate inspiring ideas and knowledge that can generate extraordinary change. Electrify Impact provides initiatives and resources to support emerging creators and positive impact organisations amplify their voice. In support of the United Nations 17 sustainable development goals (SDGs), we actively encourage support on our mission to make the world a better place for all.

What we offer

• Work from anywhere with an allowance for tech

• Flexible hours

• Employee referral program

• The opportunity to work in a fast-paced, vibrant, dynamic, and innovative environment where you can learn and grow quickly

• A supportive, inclusive and collaborative team

Electrify is an equal opportunity employer committed to fostering an inclusive, innovative environment with the best employees. We provide employment opportunities without regard to age, race, colour, ancestry, national origin, religion, disability, sex, gender identity or expression, sexual orientation, or any other protected status in accordance with applicable law.