Wherever you find ambitious companies investing in their people, you’ll find Learning Pool
Learning Pool is among the fastest growing e-learning companies in the world, servicing more than 2,000 customers and 24 million learners globally. Our expert team creates the content and technology solutions that engage and empower modern leaders , using pioneering technology and creative content that we build, deliver and maintain. We’re passionate about customer success and our customers trust us to deliver long lasting value, a great return on investment and excellent customer service.
Learning Pool welcomes passionate people from all kinds of backgrounds. We are a diverse team working in offices, and remotely, across Europe and North America. We take great pride in our shared work and are committed to building great software in a sustainable way.
So if you’ve got what we’re looking for and the desire to join a team that values creativity and empowerment, then get in touch. This role offers an excellent opportunity to get involved in and become part of the world of online learning.
About the role:
We are seeking an experienced Director of Digital Performance Marketing to lead our high-velocity but targeted SMB growth engine. In this role, you will transition our SMB go-to-market strategy into a "digital-first" operation, applying e-commerce principles to B2B lead generation.
You will own the digital strategy, budget, and execution required to drive scalable, predictable revenue. This is a data-obsessed leadership role for a marketer who views the funnel holistically, from the first ad impression to the final "closed-won" deal and knows how to accelerate pipeline velocity through rigorous optimization.
For more information about our benefits and why you should join learning pool, read more here:https://learningpool.com/why-work-for-learning-pool/
What you will be doing
Roles and responsibilities include:
Digital Strategy & Channel Management
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Own the Performance Engine: Develop and execute a multi-channel acquisition strategy (Paid Search, Paid Social, Programmatic, and SEO) to drive high-intent inbound traffic.
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Budget Efficiency: Manage and optimize substantial monthly ad spend across platforms (Google Ads, LinkedIn, StackAdapt, Microsoft Ads), ensuring efficient Cost Per Lead (CPL) and maximizing Return on Ad Spend (ROAS).
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Programmatic & Display: oversee the expansion of programmatic advertising to cast a wider net for SMB audiences, utilizing advanced targeting to reach in-market buyers at scale.
Conversion Rate Optimization (CRO) & Web Strategy
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High-Velocity Funnel: Re-architect the digital buyer journey to reduce friction. Implement "e-commerce style" flows that allow prospects to move from interest to demo or purchase with minimal human touchpoints.
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Website Performance: Lead the strategy for website rebuilds and landing page optimizations. Utilize user behavior tools (e.g., Microsoft Clarity, Hotjar) to diagnose drop-off points and improve conversion rates across the site.
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SEO & AEO: Direct technical and content-driven SEO strategies to secure organic dominance, preparing the brand for the future of AI Engine Optimization (AEO).
Pipeline Operations & Analytics
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Solve the "Quality vs. Quantity" Paradox: Address top-of-funnel inefficiencies by refining MQL criteria and Ideal Customer Profile (ICP) targeting. Ensure that digital marketing efforts generate qualified pipeline, not just volume.
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Forecasting & Attribution: Move beyond vanity metrics. Build precise forecasting models for lead volume and revenue impact. Implement robust attribution modeling to understand which touchpoints drive actual revenue.
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Tech Stack Alignment: Collaborate with Marketing Ops to ensure seamless data flow between ad platforms, the website, and the CRM (Salesforce), ensuring full visibility into funnel performance.
Leadership & Cross-Functional Collaboration
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Team Leadership: Lead, mentor, and structure a high-performing "Digital First" team comprising specialists in campaigns, SEO, and web performance.
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Strategic Alignment: Partner closely with Sales and Marketing leadership to ensure lead hand-off processes are seamless and that marketing activity aligns with sales capacity and revenue targets.
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Stop/Start Prioritization: Use data to make ruthless decisions on resource allocation, cutting underperforming initiatives and doubling down on high-impact channels.
Who we are looking for
The successful candidate will demonstrate:
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Experience: Extensive experience in B2B Digital Marketing, with at least 3 years in a leadership role managing performance budgets and teams.
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Industry Focus: Proven experience in B2B SaaS or Technology sectors. Experience with high-volume, transactional (SMB) models is a distinct advantage.
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Technical Proficiency: Deep expertise in the modern marketing stack: Google Analytics (GA4), Salesforce, Marketing Automation (HubSpot/Marketo), and Ad Platforms (Google, LinkedIn, Programmatic DSPs).
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Analytical Mindset: You live in the data. You are comfortable conducting root-cause analysis on funnel leakage and presenting revenue forecasts to executive leadership.
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E-Commerce Mentality: You understand how to apply B2C/E-commerce urgency and friction-reduction to B2B buying cycles.
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Organisation & Prioritisation: You will have excellent organisational skills, able to track, prioritise, and execute activities effectively.
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Communication & Stakeholder Engagement: You will be a clear and confident communicator, able to build rapport and trust with stakeholders at all levels.
Working at Learning Pool
The Learning Pool team is filled with people who have a real passion for what they do and a fresh approach to partnering with customers.
Learning Pool is a Platinum Investor in People, listed annually in the Sunday Times Best Companies to Work For and wins numerous industry awards for our work with clients including the Queen's Award for Enterprise (Innovation) and recent Brandon Hall, Learning Technologies, e-Learning Industry, Stevie Customer Service and Institute of Customer Service awards.
Closing date for receipt of applications is 5pm UK time on 23rd January 2026.
