About the role:
We’re looking for a Head of CRO who is obsessed with conversions, user behavior, and revenue per visitor. You’ll be our go-to for running rigorous CRO and Landing Page experiments across our portfolio of 80+ e-commerce brands and building high-converting, no-code landing pages using tools like PageDeck or similar.
You’ll own the full CRO lifecycle, from hypotheses to A/B testing, to implementation and insights. You’ll work closely with our performance marketers, creative strategists, and brand owners to extract every possible dollar from existing traffic.
About BM Digital
BM Digital is a tech-enabled growth firm helping leading brands scale profitably and predictably. We combine full-service performance marketing with proprietary tech, including:
- A creator marketplace managing over 80,000 influencer partnerships monthly
- An AI-powered platform to streamline discovery, outreach, and whitelisting
- Proven playbooks in influencer marketing, paid media, performance creative, and CRO
We're trusted by 100+ high-growth DTC brands across beauty, wellness, lifestyle, and health. Our team of 90+ growth operators, analysts, and creatives manages over $300M in annual media spend and drives meaningful bottom-line impact for our partners.
BM Digital is not just an agency. We're a scalable growth platform with a strong performance guarantee, a track record of results, and a culture built for A-players.
Responsibilities:
- Run and analyze CRO tests across internal and external DTC brands, focusing on metrics like CVR, AOV, bounce rate, and revenue per session.
- Build landing pages using no-code tools (e.g. PageDeck) that convert like crazy.
- Develop experiment roadmaps and testing hypotheses based on data and user behavior (heatmaps, GA4, Hotjar, etc).
- Audit existing landing pages and checkouts for friction points, design flaws, and UX gaps.
- Collaborate with media buyers and creative strategists to match funnels with ad angles, hooks, and offers.
- Document and share learnings across accounts to create a compounding impact on our entire portfolio.
- Benchmark and reverse-engineer best-in-class e-commerce funnels and bring innovation to our brands.
Ideal candidate profile
- 3–5+ years of CRO experience in a high-growth eCommerce or performance marketing environment
- Fluent in no-code tools
- Deep understanding of user psychology, funnel mechanics, and mobile-first UX
- Strong analytical skills - comfortable reading and interpreting data from GA4, Shopify, Meta, and heatmap tools
- Exceptional communication and documentation skills
- A testing mindset: you love running experiments and figuring out what actually works
- Comfortable working across multiple accounts at once (we move fast)
Compensation:
$100K-$350K USD total compensation annually, depending on location. This includes base, performance bonus, and equity package
Location:
All of our team is working completely remotely. We’ll make sure your working experience is as comfortable as possible.
