Head of CRM

At Rightmove, we have the belief that everyone can make their move. But we know it’s not just about listings – it’s about understanding our partners and consumers and their journeys.

That’s where you come in...🏠

To help us achieve this, we’re looking for a CRM leader to join our London team as Head of CRM for an exciting 12-month maternity cover opportunity.

You will lead the development and delivery of our CRM strategy across both consumer and partner audiences. Reporting directly to the CMO, you will own the end-to-end CRM function, ensuring communications are engaging, personalised, and impactful. You’ll collaborate with senior stakeholders across Marketing, Product, Data and Commercial teams to deliver CRM activity that supports business growth, strengthens customer relationships and drives measurable results.

What you’ll be doing

• Define and execute the CRM strategy for both consumers (home movers, renters, buyers, sellers) and partners (estate agents, developers, commercial clients)
• Lead the CRM team of 6 people, ensuring campaigns are insight-driven, customer-centric, and aligned with brand and business objectives
• Be an active member of the Marketing Leadership team, with strategic and operational responsibility across the marketing function
• Working closely with Partner with Data, Product, and Technology teams to improve CRM systems, tools, and capabilities
• Oversee measurement and reporting of CRM performance, sharing insights and recommendations with the CMO and wider leadership team
• Manage relationships with CRM technology providers and agency partners
• Manage the CRM roadmap, ensuring activity is prioritised based on commercial impact and customer value
• Drive innovation in lifecycle communications, personalisation, segmentation, and marketing automation
• Ensure compliance with GDPR and data privacy regulations across all CRM activity
  

Who you are

• Proven track record leading CRM strategy in a high-volume, consumer-facing environment
• Experience managing a multi-disciplined CRM team including technical delivery & performance analysis
• Commercially minded, with the ability to link CRM activity to measurable business outcomes
• Excellent stakeholder management and communication skills, with experience influencing at senior levels
• Knowledge of Customer Engagement Platforms like Braze or Iterable
• Experience delivering multi-channel strategies across Push, Email & Onsite 
  
• Knowledge of Sales CRM systems like Sugar CRM or Salesforce is a plus, but not essential
• Knowledge of property or online marketplace industries is a plus, but not essential
• Strong leadership skills, able to inspire and manage a team to deliver at pace
• Strong understanding of customer data, segmentation, and marketing automation platforms
• Experience managing B2B/partner CRM alongside consumer communications

What’s in it for you?

People are the foundation of Rightmove – we’ll help you build a career on it. 

• Competitive compensation package
• Cash plan for dental, optical, and physio treatments
• Private Medical Insurance, Pension and Life Insurance, Employee Assistance Plan
• 27 days holiday plus two (paid) volunteering days a year to give back, and holiday buy schemes
• Hybrid working pattern with 2 days in the office
• Contributory stakeholder pension
• Life assurance at 4x your basic salary to a spouse, family member other nominated person in your life
• Paid leave for maternity, paternity, adoption, and fertility
• Travel Loan, Bike to Work scheme, Rental Deposit Loan
• Charitable contributions through Payroll Giving and donation matching
• Access deals and discounts on things like travel, electronics, fashion, gym memberships, cinema discounts, and move

About Rightmove 
Our vision is to give everyone the belief they can make their move. We aim to make moving simpler, by giving everyone the best place to turn to and return to for access to the tools, expertise, trust, and belief to make it happen. 

We’re home to the UK’s largest choice of properties and are the go-to destination for millions of people planning their next move, reading the latest industry news, or just browsing what’s on the market. 

Despite this growth, we’ve remained a friendly, supportive place to work with employee #1 still working here! We’ve done this by placing the Rightmove How’s at the heart of everything we do. These are the essential values that reflect our culture and include:

• We create value…by delivering results and building trust with partners and consumers.
  

• We think bigger…by acting with curiosity and setting bold aspirations.
  

• We care deeply…by being real, having fun, and valuing diversity.
  

• We move together…by being one team - internally collaborative, externally competitive.
  
• We make a difference…by focusing on delivering measurable impact.
  

We believe in careers that open doors and help our team develop by providing an open and inclusive work environment, offering ongoing training opportunities, and supporting charity fundraising events. And with 88% of Rightmovers saying we’re a great place to work, we’re clearly doing something right! 

If all of this has caught your eye, you may well be a Rightmover in the making!
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As an Equal Opportunity Employer, Rightmove will never discriminate based on age, disability, sex, race, religion or belief, gender reassignment, marriage / civil partnership, pregnancy/maternity or sexual orientation. 

At Rightmove, we believe that a diverse and inclusive workforce leads to better innovation, productivity, and overall success., We are committed to creating a welcoming and inclusive environment for all employees, regardless of their background or identity, to develop and promote a diverse culture that reflects the communities we serve.