Head of Creative, UK

Healthcare is usually slow and boring. We believe in its potential to be exciting and entertaining. But changing the healthcare experience is hard – and we’re gonna need all the help we can get…!

About Eucalyptus

Eucalyptus (or 'Euc' for short) is an Australian founded digital healthcare company that is on a mission to solve the world’s biggest healthcare challenges - think fertility, and behavioural change around chronic conditions such as weight loss, diabetes, and mental health.

What we have achieved so far

🚀 Launched 5 demographically tailored brands and facilitated over 1 million medical consultations worldwide (Juniper, Pilot, Kin, Software, & Compound).

🌍 Built a team of approaching 500 Eucalypts in 6 countries (🇦🇺🇬🇧🇩🇪🇯🇵🇵🇭🇿🇦) consisting of medical practitioners, engineers, operators and many more functions!

💰 Raised over US$100M funding from the same investors who backed Canva, Uber, and AirBnB.

🇬🇧 In just over 2 years we have grown the Juniper UK brand, which is now our biggest brand globally!

… and we’re just getting started! Read more about our mission to change healthcare here.

What’s Next?

In the UK we are continuing to grow with ambitions to triple our business by the end of the year!

To achieve this, we are continuously building our team of dedicated professionals who are passionate about healthcare, willing to work hard, and committed to investing in others through direct and honest feedback. This collaborative and proactive approach enables us to make impactful changes, improving the health of millions of patients globally.

About the role (What you’ll be doing) 

As the Head of Creative, you’ll be the custodian of the UK-based Eucalyptus brands. This is a unique opportunity to build and shape our creative strategy in a period of rapid business growth. We're looking for an experienced, hands-on, creative leader who has a vision for how to bring our brands to life.

Responsibilities

Deliver impactful creative;

• Lead a multi-disciplinary team of creatives to create work that wins attention, is purpose-fit for channel and inspires to action
• Collaborate with senior stakeholders to define brand narrative. Ensure our brand is lived through our creative assets
• Take ownership of key projects and pitches, delivering creative excellence while balancing commercial considerations such as resourcing, budgeting, and profitability.
• Oversee teams, offering guidance to help them deliver their best work. Know when to step in and provide direction and when to step back and empower the team.
• Be hands on when necessary. Build campaign briefs rooted in insight with clear measures for success. Answer briefs as needed with great work as a solo creative, and a great leader

Build the creative engine;

• Develop dynamic and effective creative approaches grounded in current insights and a deep understanding of our patients and brand(s).
• Act as a creative and channel expert, with a deep understanding of the roles, opportunities, and production constraints of different content types across various platforms.

Build and lead the creative team;

• Manage and mentor a growing team, fostering an environment that drives creativity and innovation.
• Lead the hiring and development of the creative team, attracting top talent and nurturing the next generation of creatives.

This role reports directly into the Head of Growth, with our Chief Executive Officer / acting Chief Marketing Officer being a key stakeholder.

About you (Who you are)

• 5+ years of creative experience (agency and/or in-house creative direction)
• Experience in online and offline advertising ecosystem, including Meta, Youtube, TV and OOH
• An understanding and appreciation for metrics that drive success, eg. CTR, CPA
• Great people-manager and mentor, you’re as comfortable leading a team as you are leaning into the nitty-gritty of the work
• The ability to mix creativity with strategic thinking and commercial understanding
• You thrive in a dynamic, fast-paced, ‘startup’ environment. You have a track-record of problem solving, driving chaos to clarity, and adapting.
• Strong communication skills, both written and verbal

So, why join Eucalyptus?

• Make real impact, fast - We build in the open together, which helps us learn and iterate more quickly so we can deliver high quality outcomes faster than anyone else. Helping impact patients lives for the better from the moment you join Euc.
• You’ll be supported to accelerate your career - Regular feedback alongside our bi-annual performance reviews, a professional development budget & leave help ensure you have the support you need to level up. We’re committed to helping every Eucalypt reach their full potential.
• You’ll work with others who are incredibly passionate about what they do - Our talent bar is high and our work ethic is strong. You’ll get to stretch yourself everyday, be given autonomy to tackle interesting problems, and work amongst people who care deeply about our patients.
• We also offer a range of benefits including
  • Your own stake in the business with our employee options program
  • A monthly wellness allowance, for you to spend on whatever wellness means to you
  • A yearly personal development budget and 3 extra days of leave to continuously up-skill yourself
  • 25 days holiday + bank holidays with an enhanced parental leave policy
  • A fun office with regular socials including after school sport, clubs, cycle kick offs and seasonal parties
  • Your own MacBook and more!
• Want to hear more about what it’s like to work at Eucalyptus? Hear from our team here or check us out on Instagram @euc.alypt.us

At Eucalyptus, we value individuals from all backgrounds, experiences, and perspectives, and we embrace the unique qualities each person brings. When you apply, please let us know of any reasonable adjustments you may need during the interview process.