Head of Conversion Optimisation

Kick-start your career in the online gaming world and experience the very latest in technology and innovation.

Department: Digital Marketing

Reporting to: Chief Marketing Officer

Who we are

We’re part of Super Group, the NYSE-listed digital gaming company behind some of the world’s leading Sports and iGaming brands.

An innovative Digital Marketing Agency based in London, UK.

We craft creative design concepts, affiliate marketing and conversion optimisation.
Red Interactive supports many of the online casino games including Spin Casino, Ruby Fortune, Lucky Nugget and many more.

Who we’re looking for

We’re on a thrilling journey of growth and innovation, and we need passionate, driven individuals to join us. At Red Interactive, every day is action-packed, and we expect you to bring your A-game. In return, you’ll find a supportive environment where your skills can flourish and your career can soar.

Ready to become a game-changer? Supercharge your career with us and be part of something extraordinary.

Why we need you

We’re on a mission to create extraordinary experiences for our customers, and we believe that your unique skills, passion and superdrive will help us achieve our vision.

We are seeking an entrepreneurial Conversion Optimisation Team Lead to establish and build our CRO function from the ground up. This is a unique opportunity to shape the future of our optimisation program in the online gambling industry. The successful candidate will be responsible for building testing capabilities, forming a high-performing team, and developing the strategic framework for all conversion optimisation initiatives across our betting and gaming platforms.

What you’ll be doing

As part of your role, your responsibilities will include:

• Establish the CRO function's structure, processes, and methodologies from the ground up
• Build and implement comprehensive testing infrastructure, including frameworks, tools, platforms, and QA processes that meet industry requirements
• Develop and maintain organization-wide KPI framework
• Create and maintain program documentation, including standard operating procedures, best practices, and training materials
• Build and nurture relationships with key stakeholders across Product, Marketing, Compliance and Tech teams
• Foster a culture of experimentation while ensuring compliance with various regulations and guidelines
• Identify, prioritise, and execute high-impact optimisation opportunities across the customer journey
• Lead creative optimization initiatives, including design variations, messaging tests, and visual element experiments to maximize engagement and conversion
• Collaborate with creative and UX teams to develop data-driven hypotheses for improving creative performance across all customer touchpoints
• Develop and manage testing roadmap that balances commercial impact and resource requirements
• Lead analysis and presentation of test results and program impact to stakeholders and senior leadership
• Mentor and develop team members, creating clear career progression paths and growth opportunities

This job description is not intended to be an exhaustive list of responsibilities. You may be required to complete other reasonable duties in order to achieve business objectives.

Essential skills you’ll bring to the table

The necessary skills that we require for this role include:

• 5+ years of experience in conversion optimisation, preferably in gambling, gaming, or highly regulated industries
• Experience in building and scaling optimisation programs from scratch
• Strong understanding of gambling industry dynamics and customer behaviour
• Knowledge of gambling regulations and compliance requirements
• Experience with A/B testing platforms and analytics tools
• Understanding of responsible gambling principles
• Strong statistical background and experience with complex data analysis
• Technical Knowledge
• Experience with testing platforms (Optimizely, VWO, Adobe Target)
• Proficiency with analytics tools (Google Analytics, Adobe Analytics, SQL)
• Knowledge of user research methodologies

Our values are non-negotiables

Our culture is underpinned by core values that are linked to key behavioural competencies. Along with the below behavioural competencies, these are essential for all employees in order for you to embed in and drive our culture forward.

These competencies are:

• Adaptability
• Ownership and accountability
• Initiating action
• Resilience
• Team orientation
• Integrity
• Innovation

What you’ll get back

We offer a great variety of personal and professional benefits to help you thrive at Red Interactive and Super Group. This includes:

• We’re dedicated to your supergrowth. Our comprehensive learning and development programmes give you a range of resources and opportunities to expand your skills and advance your career.
• Your hard work and achievements won’t go unnoticed. Our innovative Performance Tool ensures you receive regular, constructive feedback, helping you to continuously improve and reach your full potential.
• Our Employee Assistance programme offers a variety of benefits which you and your family can benefit from.
  • Life Assurance & Income Protection
  • Cycle to Work
  • Retail discounts

Be part of that Superclass feeling.

At Super Group, diversity is part of our DNA. With teams across 16 countries, 85 nationalities, and 27 languages, we take equal opportunities seriously, championing a supportive, inclusive and empowering environment wherever you are in the Group.

It’s all about putting your experience first and ensuring honesty and fairness in all we do.

Here, your growth is supported and your contributions valued.

Game on!

This position requires trust and honesty it has access to customers financial details - therefore a credit and criminal record check will be conducted. The qualifications identified herein are an inherent job requirement; therefore, a qualification verification check will be done. By applying for this role, and supplying the necessary details, you hereby grant us permission to apply for these checks. This will be done in a confidential manner, and solely for the purposes of verification.

Should you not hear from us within 2 weeks, please deem your application as unsuccessful.

The perfect place to work, play and grow!