Head of Content

What you'll do

• Build a scalable content engine - identifying key formats, topics, and channels that move the needle across the buyer journey, including video content, webinars, and podcasts
• Create sophisticated, technical content that positions us as thought leaders among senior AI executives and decision-makers
• Own our content ecosystem through a commercial lens - ensuring every piece attracts the right audience, resonates with their needs, and drives conversions
• Pioneer new content formats that create buzz and expand our reach while driving pipeline
• Collaborate with Product, Design, and Sales to ensure all content is accurate and compelling
• Conduct prospect research to inform content strategy and voice-of-customer messaging
• Represent the company at events, conferences, and partner gatherings (flexible travel schedule averaging 2 weeks per quarter across Europe and USA, planned well in advance)

Who we're looking for

• At least 6 years of experience in B2B SaaS, with a minimum of 2 years leading content teams
• Experience building scalable content operations using AI — from automating workflows and personalising content at scale to creating systematic processes that multiply output without sacrificing quality
• Experience creating content for ML, Data Science, or DataOps personas is highly desirable
• A track record of successfully producing diverse content formats including video, webinars, or podcasts that drive both engagement and conversions
• Ability to create technical, substantive content that earns the respect of senior leaders and technical audiences
• Both commercial and strategic — understanding how to place smart bets on content activities that drive the greatest business impact
• Able to develop high-level strategy but also roll up your sleeves and execute
• Comfortable with ambiguity, fast pace, and changing priorities — you take initiative without waiting for perfect conditions

Experience requirements

• 6+ years of experience in content marketing within B2B SaaS, with at least 2 years in a content leadership role managing a team and owning a content budget
• Proven track record of building and scaling a multi-format content engine — with demonstrable impact on pipeline, organic traffic, or brand authority, not just output volume
• Experience producing and distributing diverse content formats including long-form written content, video, webinars, and podcasts, with an understanding of what drives engagement and conversion across each
• Demonstrated ability to create technically sophisticated content for senior and technical audiences — you can write or commission pieces that earn genuine credibility with ML engineers, data scientists, and technical executives
• Experience using AI tools to scale content operations — automating workflows, personalising at scale, and systematising production processes without sacrificing quality
• Strong commercial instincts — you understand how content maps to the buyer journey, can prioritise initiatives by revenue impact, and are comfortable being held accountable to pipeline metrics
• Experience collaborating cross-functionally with Product, Sales, and Design to ensure content accuracy, relevance, and commercial alignment
• Willingness to travel approximately 2 weeks per quarter across Europe and the US for events and conferences
• Bonus: Prior experience creating content for ML, Data Science, or DataOps personas; experience launching a podcast or video series from scratch; familiarity with SEO strategy and content attribution tooling

Why Encord

• Competitive salary, commission, and equity in a high-growth startup
• Strong in-person culture — most of the team works from our London office 3+ days/week
• 25 days annual leave + UK public holidays
• Annual learning & development budget
• Travel for customer visits, events, and conferences across the UK and Europe
• Company lunches twice a week
• Monthly socials & bi-annual team offsites