The Head of Consumer Social will strategize and lead social media efforts to enhance traffic, engagement, and monetization across various consumer platforms, while managing a team and collaborating with multiple departments.
Newsweek is the global media organization that has earned audience time and trust for more than 90 years. Newsweek reaches 100 million people each month with thought-provoking news, opinion, images, graphics, and video delivered across a dozen print and digital platforms. Headquartered in New York City, Newsweek also publishes international editions in EMEA and Asia.
Newsweek is looking to bring on a Head of Consumer Social to our Social Team.
The Head of Consumer Social will lead traffic and engagement strategies across Facebook, Instagram, TikTok, Reddit, X, and other consumer platforms. This role will also drive social video strategy and influencer-led growth in partnership with the VP of Growth Markets and/or others.
This is a full-time role, working 9:00 am to 6:00 pm. You will be able to work from home, from anywhere in the UK, or from our office space at Canary Wharf, London.
Key Responsibilities:
- Develop and implement platform-specific strategies to grow social referrals, engagement, and monetization across consumer social platforms.
- Lead social video strategy and growth across Facebook, Instagram, TikTok, and emerging platforms. Partner with video and multimedia teams to ensure success.
- Own and execute social campaigns to promote Newsweek original series, subscriptions, new products and offerings.
- Partner with Editorial, Audience, and Product teams to execute cross-functional projects aimed at improving newsroom efficiency, digital visibility, and user engagement.
- Track and report on social media performance, proactively identifying opportunities to improve engagement and platform referrals.
- Develop and participate in A/B testing initiatives and help implement learnings into future posts and social media strategies.
- Support and grow community engagement and content amplification.
- Collaborate with the video/multimedia team and VP of Growth Markets on monetization strategies and new revenue growth.
- Promote YouTube content on other social media platforms and support influencer-led audience growth in line with newsroom strategy.
- Manage social team direct reports, including responsibility for performance management, coaching /development, workload prioritization, and day-to-day oversight.
- Any other reasonable duties to meet the needs of the business.
Qualifications:
- Proven track record of successfully managing social media platforms, developing consumer engagement strategies and monetization for a global newsroom.
- Excellent communication and interpersonal skills, capable of representing the brand in a professional manner across all channels.
- Demonstrable expertise in analyzing social media metrics and reporting on campaign effectiveness to inform future activity.
- Familiarity with relevant UK data protection and advertising regulations, ensuring all content is compliant and ethically produced.
- Ability to lead and motivate a team, fostering creativity and collaboration to drive innovative social campaigns.
- Strong organizational skills with the capacity to manage multiple projects simultaneously and meet deadlines under pressure.
Newsweek is an equal opportunity employer. We seek employees of diverse backgrounds and are committed to providing an inclusive, equitable and respectful workplace.
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