The Head of Community will create and implement social media and influencer campaigns, generate engaging content for various channels, optimize email strategies, and monitor website performance. They will also assist in developing company-wide strategies and reporting on marketing performance.
At Peak21, we specialize in acquiring large direct-to-consumer (D2C) brands across the United States, Europe, and Asia, in addition to incubating our own. With a portfolio of D2C brands generating $200 million in sales, all bootstrapped and profitable, we are dedicated to fostering growth and innovation in the D2C sector.
We are seeking a Head of Community to join Copper Pearl, a brand in our portfolio active in the baby space.
The position is full-time in London.
What makes this an exciting opportunity?
- Learn about the role and apply your skill set to a brand beloved by millions of parents across North America and Europe
- Work with a highly experienced and entrepreneurial team
- The brand is a new addition to our portfolio and we’re bringing big changes to it – you’ll have a lot of room to make an impact!
- Competitive compensation package
What You'll Do
- Formulate creative social media and influencer campaigns, and mobilize the team to implement them
- Coordinate with other team members to ensure a steady stream of new social media ad content
- Using ad performance data, identify trends in winning ad concepts and ensure that we make variations/iterations
- Create content (both visual + copy) for various marketing channels: email, SMS, and social media
- Build and optimize email content, cadence, and segmentation strategy for all promotional, triggered, and transactional emails
- Monitor website performance and propose improvements in design, content and experience
- Assist in company-wide strategy setting
- Regularly report marketing performance
Who You Are
- A recent university graduate
- Fluent English speaker
- You’re an avid social media user and are interested in digital marketing
- You have a customer-centric mindset, which translates into you understanding what kind of marketing is likely to be effective for our target customer (a millennial/Gen Z mother)
- You have an eye for aesthetics and can create engaging content
- You take initiative and are driven by passion
- You love being creative!
- You’re coachable and dedicated to continuous personal improvement
- You’re tech literate and can learn new software with ease
- You thrive in a high growth environment and enjoy a startup team culture
Bonus: you are our target customer yourself (millennial/Gen Z mother)! Not a requirement though :)
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