Head of Brand, Social, Content & Employer Communications

The Nationwide brand was relaunched in October 2023, and now two and a half years on, has market-leading broadcast comms, winning Kantar’s Brand Z - Brand of the Year for 2025. As the Head of Brand, Social, Content, and Employer Communications, you will play a pivotal role in continuing this progress, shaping how millions of consumers and experience the Nationwide brand. 

Operating at a senior level, you will be responsible for deploying, elevating, and protecting the Nationwide brand across all audiences and channels. You will have end-to-end oversight of creative development, ensuring best-in-class execution that fulfils our purpose of “Banking – but fairer, more rewarding and for the good of society” and delivers strong recognition amongst consumers. 

You will be a thought leader, championing brand and creative excellence within the business. Working closely with other senior leaders across the organisation, you’ll ensure that the Nationwide brand is consistently deployed to a high standard across all customer touchpoints. You will build a culture of creativity, collaboration, accountability, and excellence, utilising your knowledge and experience to develop the team and grow capability across the organisation. 

You will be joining an exceptional brand and marketing team made up of talented, passionate individuals who have a proven track record of delivering award-winning results. This is a rare, high-profile opportunity to play a key role in our brand strategy and create a lasting, positive impact on our Members. 

This is a 12 month Fixed Term Contract.

At Nationwide we offer hybrid working wherever possible. More rewarding relationships are supported through our hybrid approach, bringing colleagues together across our UK wide estate, whilst also supporting generous access to home working. We value our time in the office to solve problems, to learn, and to feel connected.

For this job you'll spend at least two days per week, or if part time you'll spend 40% of your working time, based at either our Swindon or London office, and as part of this role, you will be expected to travel to Swindon, London, Glasgow and Newcastle regularly. If your application is successful, your hiring manager will provide further details on how this works. You can also find out more about our approach to hybrid working here. 

If we receive a high volume of relevant applications, we may close the advert earlier than the advertised date, so please apply as soon as you can.

What you’ll be doing

You will lead a high-performing, multi-disciplinary team accountable for brand management, governance, design, content creation, social media, creators and influencers, retail brand marketing, employer communications, integrated communications, campaign management, and brand activation.

As a champion of brand excellence, you will provide brand leadership across the organisation, driving the Nationwide brand forward. You will be accountable for activating the brand, translating brand strategy into real‑world experiences and environments that customers and colleagues interact with, including digital channels, branches, and employer brand expression and activation. 

You will provide creative oversight and judgement across materials created through our industry-leading in-house team and agency partners. You will be accountable for managing agency and production relationships across brand, social, content, design, and employer comms to ensure effectiveness, appropriate risk management, and value. 

You will set the vision and direction for the Nationwide social media channels, including content strategy, channel development, and storytelling. Additionally, you will provide oversight for all social media, creator and influencer content, working closely with external social and content agencies to ensure the delivery of distinctive, on-brand, high-performing output. 

Added to this, you will lead the delivery and coordination of integrated communications, ensuring seamless coordination across all communications disciplines, including the delivery of all major brand campaigns and communications priorities from strategy through execution.

Furthermore, you will be responsible for the management and governance of the Nationwide Brand, driving consistent adherence to brand principles across the organisation, ensuring all teams apply the brand correctly and cohesively. This includes responsibility for all brand controls and governance, including reporting.

About you

As a minimum, you will have/be:

• Proven senior leadership experience across brand, creative, social, PR, content, and integrated communications
• Exceptional creative judgement and ability to evaluate and elevate ideas across varied disciplines
• Demonstrable ability to deliver high-profile campaigns and complex cross-organisational initiatives
• Strong stakeholder and executive engagement capabilities, including influencing at senior level
• A track record of leading large multidisciplinary teams and complex agency ecosystems
• A strategic thinker with the ability to move seamlessly between vision, execution, and operational detail
• A collaborative leader who is analytical, creative, and confident but works to create brilliant teams
• Proven ability to work at pace, balancing multiple stakeholders’ needs and prioritising effectively
• Excellent communication skills, both verbally and in writing and be able to present information to senior executives and the wider team
• Exceptional influencing skills, with the confidence to challenge constructively and secure team and senior leader alignment

Our customer first behaviours put customers and members at the heart of how we work together. They are the set of behaviours that every colleague needs to display, in every role:

• Feel what customers feel - We step into our customers’ shoes, using their feedback and insights to empathise with them and to understand their needs, so that every decision we make starts and finishes with our customers in mind

• Say it straight - We are brave in speaking out and saying what we think – we’re honest and direct with good intent, openly sharing diverse perspectives to reach the best conclusions and using language everyone can understand

• Push for better - We don’t settle for mediocrity, we challenge the status quo, taking responsibility for continuous improvement and personal development

• Get it done - We prioritise what will have the greatest impact, we are decisive, and we take accountability for delivering brilliant customer outcomes

You can strengthen your application by showing how our customer first behaviours resonate with you, and where you may have already demonstrated these.

The extras you’ll get

There are all sorts of employee benefits available at Nationwide, including:

• 30 days holiday, pro rata

• Access to private medical insurance

• A highly competitive pension to help you build a strong foundation for retirement

• Access to an annual performance related bonus

• Training and development to help you progress your career

• A great selection of additional benefits through our salary sacrifice scheme

• Life assurance to provide peace of mind for you and your loved ones in the event of your death

• Wellhub – access to a range of free and paid options for health and wellness

• Up to 2 days of paid volunteering a year

Banking – but fairer, more rewarding, and for the good of society

We forge our own path at Nationwide.

As a mutual, we’re owned by our members - those customers who bank, save or have a mortgage with us. We challenge the financial sector status quo. We don’t see customers as the engine of our own profit. We share our profits with them and put their needs first. Always there when they need us. Supporting them and their lives.

If you’re inspired by fairer finances, passionate about making a meaningful impact, and truly care about our customers, you’re one of us.

At Nationwide, you are challenged to grow and rewarded for doing so. Valued. Recognised. Inspired to be your best. As a community we want our working lives to count. As a team, we celebrate what we achieve. As a standard-setter, we work for the good of customers, communities, and broader society.

We are purpose-driven. Uncompromisingly customer. Unstoppably Nationwide.

What to do next

If this role is for you, please click the ‘Apply Now’ button. You’ll need to attach your up-to-date CV and answer a few quick questions for us. 

We respond to everyone, so we will be in contact shortly after the closing date to let you know the outcome of your application. 

Please note that should you be successful in securing this role, the job title on our internal systems will be Head of Marketing & Corporate Affairs.