Head of Brand marketing

Fundment is a fast-growing wealth infrastructure company, building on our cutting-edge digital investment system to transform the £3 trillion UK wealth management market. We are passionate about revolutionising the investment experience for financial advisers and their clients by combining our innovative proprietary technology with exceptional customer service. We’re building a category-leading adviser platform — one that’s defined not only by its performance, but by a distinctive, trusted, and insight-led brand.

As Head of Brand Marketing, you’ll be responsible for defining, shaping and embedding a brand that genuinely leads the market — a brand that advisers want to be part of. You’ll combine strategic vision with creative excellence, grounded in data, research, and client insight.

You’ll work closely with the CMO and peers to ensure every channel and experience reflects a cohesive, credible, and emotionally resonant brand. This is a role for someone who can blend creativity with commercial impact — building brand equity that drives trust, differentiation and growth.

Key Responsibilities:

Brand Strategy & Leadership

• Define and own the brand strategy, positioning, and narrative — ensuring it’s built on market insight, adviser research and data-led understanding of what truly differentiates us.

• Translate insight into a clear and distinctive brand architecture, tone of voice and design system that resonate across all adviser and client touchpoints.

• Champion a data-driven approach to brand building — using perception studies, NPS and adviser feedback to shape brand direction and measure impact.

Creative Development & Campaign Delivery

• Lead the creation of integrated brand campaigns that connect emotionally with advisers and our core target audiences, while being grounded in insight and measurable outcomes.

• Work with creative and media agencies to develop high-quality, insight-driven campaigns that cut through the noise.

• Partner with the Growth Marketing team to align creative storytelling with demand generation and conversion goals.

Digital Experience & Website Partnership

• Lead the creative and experiential direction for the website and digital ecosystem, ensuring brand, content and UX work seamlessly together to drive engagement and pipeline.

• Partner with peers and the CMO to deliver a high-performing website that reflects our visual identity, tone of voice, and value proposition — all informed by user data and testing.

• Use analytics, SEO and behavioural data to continuously optimise brand experience and content performance.

Insight, Measurement & Brand Performance

• Build a brand measurement framework — tracking awareness, sentiment, perception and engagement using both qualitative and quantitative data.

• Partner with the Communications & Client Insights team to analyse adviser and client feedback, turning insight into actionable improvements to brand experience.

• Use data and performance metrics to demonstrate how brand activity contributes to commercial outcomes, adviser advocacy, and AUA growth.

Collaboration Across Marketing & Business

• Work closely with the team to ensure tone of voice, messaging and storytelling are consistent and evidence-based and that brand campaigns and performance activity are aligned in both creative direction and commercial objectives.

• Collaborate with the Events team to ensure adviser experiences are on-brand, insight-informed, and emotionally engaging.

Operational & Creative Excellence

• Manage brand guidelines, design systems, and creative assets — ensuring quality, accessibility, and control across the business.

• Lead relationships with design, creative and research agencies to deliver best-in-class creative and brand measurement.

Experience & Skills:

• 8+ years’ experience in brand marketing, strategy, or creative leadership, ideally within financial services, fintech, or B2B environments.

• Proven success building insight-led brands that deliver measurable commercial impact.

• Deep understanding of brand strategy, research, and measurement frameworks.

• Strong creative judgement — able to balance big ideas with disciplined execution.

• Experience leading digital brand development, including websites and user experience.

• Skilled in agency management, stakeholder collaboration and cross-functional delivery.

• Commercially minded, with the ability to connect brand metrics to business growth and AUA.

• Excellent communicator and storyteller, both visually and verbally.

Why join us?

Become part of our flexible, dynamic and supportive work environment, where our innovative team values your ideas and collaboration drives our success together. Make an impact from day one and challenge yourself to continually improve, raise standards and see how your work can contribute to future goals.

We are happy to consider any reasonable adjustments that applicants may need during the recruitment process.

Company Benefits

• Pension 6% employer contribution

• BUPA Private Health Insurance – fully paid for by the company, for you and your immediate family.

• Medicash Cashplan – fully paid for by the company, for you and your immediate family.

• Travel insurance – fully paid for by the company, for you and your immediate family.

• Life Assurance – 4 x base salary.

• Employee Assistance Programme

• 28 days annual leave plus bank holidays.

• Paid compassionate leave – up to 5 days per year.

• Enhanced paternity/maternity/adoption leave – 16 weeks at full pay after 12 months of service.

• Jury service – 10 days at full pay.

• Hybrid working arrangements – 3 days per week in the Fitzrovia office.

• Coaching & Counselling sessions

• Training Budget

• Annual pay review