Head of Brand Marketing

HEAD OF BRAND MARKETING
 

ABOUT US 

Every day, we push beyond expectations to help millions of people save money, at a time when it’s never mattered more. Through MoneySuperMarket, MoneySavingExpert, Quidco and our B2B partnerships we supply products to more than 24 million unique monthly visitors, helping UK households to save billions of pounds a year. Can you tell this is something we’re exceptionally proud of!

Creative, collaborative, ambitious – it’s hard work. But what makes it worth it? Leaving work knowing we’ve made a difference to our customers, users, and to each other. 

Put our distinct brands together with our dedicated colleagues and you’ve got a workplace with lots of personality. We’re open-minded, diverse, and love our differences. Everyone plays a part, and comes together to work hard, go beyond, and make sure everyone feels they belong.

ABOUT THE ROLE

 We’re looking for a heavy hitting marketing leader…someone with proven experience in defining a vision and strategy, with a strong bias for action and driving results. Someone with a passion for the art and science of marketing, who shares our ambition for success and innovation. 

 We think big, whilst obsessing over the detail, in order to get the best possible solution - and we do it with bags of energy, ideas, and enthusiasm! 

This role leads the brand marketing strategy, planning and execution for our two leading consumer facing brands – MoneySuperMarket and Quidco. With two direct reports and relationships with leading creative and media agencies this role will be pivotal in building our brand strength, and contributing to our long term business growth.  

The role will be based in London with occasional visits to our other offices in Manchester and Ewloe.  

WHAT YOU WILL BE DOING

Brand strategy:  

• Lead the brand strategies for MoneySuperMarket and Quidco, to drive awareness, consideration and brand affinity.  

• Working closely with the Corporate Affairs and Communications Director, ensure our brand and reputation are amplified and appropriately represented to all stakeholder groups. 

Marketing strategy and planning:  

• Responsible for marketing communications, with accountability for allocating, managing and improving returns on a c£30m budget.  

• Work closely with finance, our creative and media agencies, and our econometric agency to determine and implement the optimal marketing mix for in year results and long term brand building.   

• Ensure alignment with commercial priorities, and deliver against growth and revenue objectives for the business 

Marketing insight and measurement: 

• Working closely with the Head of Customer Insight, ensure we have a strong understanding of our target customers  

• Establish a robust measurement framework to track brand strength and advertising performance  

Innovation:  

• Ensure our innovation roadmaps integrate seamlessly with our new brand positioning and act as a consult on Product development for new customer propositions (Home Bill Manager, Credit File and Mortgages) to ensure that the brand idea robustly cascades through the business.  

        Leadership:  

• Lead the Brand team, bringing them together and developing into a high performing team and ensuring individual personal development plans and objectives are in place, measured and on track.  

• Be the custodian of the brand across the organization 

Agency management:  

• Manage and build collaborative relationships with our creative and media agencies, managing agency performance against the relevant scopes of work & SLAs, and owning the on-boarding of WCRS including establishing the relevant contract & commercials   

Insight & Audience Segmentation:   

• In conjunction with Insights team, understand & apply a strong & empathetic understanding of our customers’ needs, barriers, triggers and path to purchase and use this to inform customer segmentation, proposition positioning, channel strategy, marketing initiatives and innovation.  

Budget:  

• Manage the MoneySupermarket brand marketing investment, ensuring our media investment is deployed as effectively and cost efficiently as possible. Lead development of bottom-up brand budgets for each financial year to realise the brand and business strategy.  

• Working closely with the Growth Marketing Director, ensure optimal allocation of total acquisition budgets through the funnel to improve overall ROI.  

Brand governance:  

• Align our brand and marketing materials with our brand values, and ensure the brand is consistently represented in all media  

• Develop an approvals process or forum to ensure all non-Brand outputs are ‘on-brand’ and business-wide learnings are being applied as the brand guidelines evolve.  

Compliance:   

• Ensure we are ‘treating customers fairly’ by liaising with Compliance, product & marketing peers to ensure all customer-facing material created within the Brand team is compliant.  

WHAT WE LOOK FOR

Essential 

• A senior marketing professional with substantial experience of working in complex, portfolio consumer organisations 

• A track record of high-level engagement with a broad range of stakeholders and strong influencing skills to have a clear impact on the success of an enterprise 

• Experience in all aspects of marketing and brand strategy, planning and implementation  

• Proven track record of successful team and agency leadership 

• Excellent leadership and influencing skills, with strong emotional intelligence 

• Experience of leading successful teams with an inspirational, energising, motivational style 

• Exceptional communication skills with presence and gravitas to influence senior stakeholders  

• Proven strategic thinker and visionary leader 

• Cross-functional experience, working with and influencing multiple parts of the business 

Desirable 

• Experience driving a step change in total marketing return on investment through optimizing the balance between short term, performance media and long-term, brand building media.  

• Experience in a market place or digital business  

• Experience of marketing in a regulated industry 

WHAT REWARDS ARE ON OFFER 

• Up to 30 holidays + bank holidays  

• Pension up to 6% employer contribution  

• Bonus scheme  

• Enhanced shared parental leave - 6 months paid for both parents  

• Digital Doctor on demand  

• Work from anywhere scheme – 2 weeks per year  

• Financial coaching  

• Mental health platform access  

HOW WE’LL INVEST IN YOU 

We’re invested in your development. Expect mentorship, training, and opportunities to expand your skill set, including access to your own individual LinkedIn Learning license with access to over 16,000 courses. 

INTERVIEW PROCESS 
1. 30mins call to run through your experience and the role.

2. 60mins interview that includes both competency and behavioural questions

3. Task based interview that will be shared in advance

At MONY Group, we believe in the strength of diversity and see inclusion as a strategic advantage. Our values guide us in creating a workplace where fairness and equity is a reality for all. We’re committed to minimising systemic bias and creating a level playing field for all candidates. 

Contact us for reasonable accommodations in the application process, no need to disclose your disability or condition, just specify your needs. Unsure what to ask for? We can guide you through available accommodations. 

We understand that job adverts only say so much and you’re likely to have a lot of questions. If you’d like to know more before applying such as more on hybrid working, salary, our parental leave policy etc, please just let us know, and we’ll be happy to help. You can contact the recruiter for this role, Kim at [email protected] 

We believe that success isn’t solely defined by ticking boxes on a skills checklist. We encourage your application, so we can discover your skills and experience that will help you succeed in this role.