Head of Brand and Content

Company Description

We’re the nation’s favourite heating brand, here to warm up people’s homes, lives, and futures. 

From boilers, hybrids and heat pumps to solar thermal and smart controls, we’re giving our customers plenty of choice. With cutting-edge tech and research, we’re right in the thick of the drive for a better future of home heating.

It’s not all tools and tech. People are the real heart of our company. We connect with our customers to deliver genuinely helpful support, and we care about our employees and give them enriching careers. We work hard, we work together, and we work with a cause – delivering brilliant customer support and exceptional engineering. 

As an organisation of more than 1,600 employees, we also take our role in the communities we serve seriously. From giving away free heating systems for community spaces, to our charity, education, and volunteer work – we’re no strangers to rolling our sleeves up, getting stuck in, and helping out. 

If that sounds like something you’d like to be a part of, we’d love to meet you. 

Come and work #LikeABosch at Worcester Bosch.

Job Description

We are excited to offer you the opportunity to join our Marketing team as a Head of Brand and Content!

The Head of Brand is responsible for developing and delivering a compelling proposition which positions our brand, creates strong points of difference versus competitors and executes tactics which enhance brand awareness, engagement, customer retention and growth.

The role must deliver engaging and effective through-the-line and above-the-line marketing communication and content campaigns that enhance or defend brand value and reputation with our customer segments and support achievement of overall business objectives.

In this role, you will be responsible for:

• Managing a small team.
• Enhance and defend brand reputation.
• Growth in unaided brand awareness.
• Measure and increase in brand preference/recall for key target groups.
• Drive in market consumers to the sales conversion tools on the website.
• Work closely with internal customer facing departments to develop and enhance existing consumer offerings and communication
• Deliver successful product launch marketing campaigns.
• Support the acquisition and retention campaigns amongst key customer groups.
• Understand business sectors and develop key customer, product and service propositions to the key stakeholders across these sectors.

Interested? Upload your CV today!

Qualifications

Our ideal candidate must have:

• Be educated to degree level in Marketing or Business related.
• CIM qualifications preferred.

Our ideal candidate should have:

• Experienced B2B and B2C marketing specialist with proven track record with household/retail brand construction industry background.
• Solid hands-on marketing knowledge across the entire channel mix.
• Knowledge of the digital marketing channels and how content impacts them.
• Good numeracy - able to understand and measure success metrics and KPIs.
• Articulate, confident and creative communicator.
• Strategic, customer focused approach.
• Line management experience and the ability to coach and develop a team.
• Highly organised team player in wider business projects.
• Financially savvy - able to manage a significant budget.
• A confident presenter.
• Strong attention to detail and concise reporting skills.

Additional Information

Deadline for Applications: 28 February, 2025 please note, we reserve the right to close this vacancy at any time so we encourage candidates to submit their applications as soon as possible

Working Hours: 39 hours per week – standard working pattern of 08:00 – 17:00 Monday to Thursday and 08:00 – 16:00 Friday with a 1-hour lunch break

Working with us comes with the following benefits:

• Hybrid working options available
• 25 days annual leave per year plus bank holidays
• Eligibility for our Company Performance Bonus (up to £2,000 gross per annum)
• Enhanced pension contributions
• Access to the Perkbox and My Benefits platforms giving access to discounts, healthcare plans, group income protection and death in service benefits
• Discounts on products from across the Bosch Group
• Subsidised onsite café and canteen
• Health & well-being support including: over 200 trained mental health first aid champions, free of charge employee assistance programme and after 2 years’ service you gain eligibility for funding up to £150 per annum to support your personal well-being
• Access to Bosch Social Club membership offering you and up to 5 friends and family discounts on excursions and events
• Volunteering days
• Policy to support growing families
• Access to self-service training platform containing over 200 Bosch approved programmes
• Networking opportunities across Bosch UK including a mentoring programme
• And more!