GTM Megatrend Strategy & Evangelism Manager

GTM Megatrend Strategy & Evangelism Manager

  

This role has been designed as ‘Hybrid’ with an expectation that you will work on average 2 days per week from an HPE office.

Job Description:

   

Develop and deliver integrated, end-customer go-to-market (GTM) strategy, messaging, and activation frameworks that align HPE’s portfolio to the most critical enterprise transformation decisions. Responsible for shaping and operationalizing HPE GTM strategy within global marketing across products, services, and solutions, with a strong emphasis on outbound, customer-facing impact. Defines and drives adoption of GTM frameworks that guide marketing, sales, partner, and communications teams in how HPE engages customers. Develops and maintains core GTM narratives, value propositions, and strategic plays that translate market dynamics into clear, actionable engagement models. Aligns cross-functional teams and processes to ensure consistent execution, message integrity, and strategic focus. Establishes benchmarks, adoption metrics, and feedback loops to continuously improve GTM effectiveness and impact.

This Master-level individual contributor role is responsible for leading GTM Strategy and Evangelism for HPE’s FY26 go-to-market framework, with a focus on market megatrends and Customer Acceleration Plays (CAPs). The role exists to ensure that HPE’s GTM strategy is not only well-defined, but deeply understood, consistently applied, and confidently executed across the entire GTM engine.

This individual serves an architect, content creator and evangelist for how HPE goes to market—translating complex market dynamics into clear strategic narratives, practical frameworks, and repeatable engagement models. They will drive adoption of the FY26 GTM framework across marketing, sales, communications, partners, and enablement teams worldwide, while evolving the framework over time as market conditions change.

The role balances strategic development with visible leadership: shaping core content and messaging while actively educating, influencing, and aligning internal teams, partners, analysts, and customers. Success is measured by adoption, fluency, consistency, and confidence across the GTM organization—by how effectively the framework changes behavior and improves alignment at scale.

Responsibilities

• Support the development, evolution, and evangelism of HPE’s GTM strategy across FY26 market megatrends and Customer Acceleration Plays.
• Translate market dynamics and enterprise transformation trends into clear, compelling GTM narratives and engagement frameworks.
• Develop, own, and maintain core megatrend assets, frameworks, and messaging that anchor marketing, sales, and partner motions.
• Drive adoption of the GTM framework across global marketing, sales, communications, and partner teams through education, enablement, and influence.
• Serve as a visible GTM thought leader—presenting to customers, internal teams, technology partners, channel partners, analysts, and executive audiences.
• Support and guide the development of Customer Acceleration Plays, ensuring alignment to megatrend strategy and consistency across the portfolio.
• Act as a strategic filter and authority for GTM work, with the ability to redirect or stop off-framework efforts that dilute focus or clarity.
• Establish adoption metrics, readiness indicators, and feedback mechanisms to measure framework usage, fluency, and behavioral impact.
• Partner closely with enablement, campaigns, BU marketing, and sales leadership to reinforce consistent execution without owning day-to-day programs.
• Continuously refine the GTM framework to reflect evolving market conditions, competitive dynamics, and customer priorities.

Knowledge and Skills

• Deep expertise in go-to-market strategy, enterprise marketing, and transformation storytelling.
• Proven ability to translate complex market and technology shifts into simple, actionable GTM frameworks.
• Strong executive presence with the ability to influence without formal authority.
• Exceptional written and verbal communication skills, including comfort presenting to senior leaders, customers, and analysts.
• Ability to operate effectively across marketing, sales, communications, and partner ecosystems.
• Strategic mindset combined with pragmatic execution discipline.
• Strong facilitation, consensus-building, and decision-making skills in highly matrixed environments.
• Comfort challenging existing assumptions and redirecting efforts in service of clarity and focus.
• High learning agility and the ability to evolve strategy as markets and priorities shift.

Education and Experience Required:

• BA or BS in Marketing or related field; MBA preferred.
• 10+ years marketing experience, including offering marketing, segment marketing, partner marketing, market research and customer database/ analytics.
• Agency, sales and/or channel experience.

Accountability, Accountability, Action Planning, Active Learning, Active Listening, Bias, Business, Business Planning, Coaching, Commercial Acumen, Computer Literacy, Creativity, Critical Thinking, Customer Insights, Data Analysis Management, Data Collection Management (Inactive), Data Controls, Design Thinking, Empathy, Follow-Through, Growth Mindset, Intellectual Curiosity (Inactive), Long Term Planning, Managing Ambiguity, Market Analysis {+ 5 more}

Health & Wellbeing

We strive to provide our team members and their loved ones with a comprehensive suite of benefits that supports their physical, financial and emotional wellbeing.

Personal & Professional Development

We also invest in your career because the better you are, the better we all are. We have specific programs catered to helping you reach any career goals you have — whether you want to become a knowledge expert in your field or apply your skills to another division.

Unconditional Inclusion

We are unconditionally inclusive in the way we work and celebrate individual uniqueness. We know varied backgrounds are valued and succeed here. We have the flexibility to manage our work and personal needs. We make bold moves, together, and are a force for good.

#unitedkingdom, #unitedstates

Job:

Marketing

Job Level:

Master

    

"The expected salary/wage range for this position is provided below. Actual offer may vary from this range based upon geographic location, work experience, education/training, and/or skill level.
– United States of America: Annual Salary USD 119,500 - 275,000 in Texas
The listed salary range reflects base salary. Variable incentives may also be offered."

Information about employee benefits offered in the US can be found at https://myhperewards.com/main/new-hire-enrollment.html

Hewlett Packard Enterprise is EEO Protected Veteran/ Individual with Disabilities.

   

HPE will comply with all applicable laws related to employer use of arrest and conviction records, including laws requiring employers to consider for employment qualified applicants with criminal histories.

   

No Fees Notice & Recruitment Fraud Disclaimer

 

It has come to HPE’s attention that there has been an increase in recruitment fraud whereby scammer impersonate HPE or HPE-authorized recruiting agencies and offer fake employment opportunities to candidates.  These scammers often seek to obtain personal information or money from candidates.

 

Please note that Hewlett Packard Enterprise (HPE), its direct and indirect subsidiaries and affiliated companies, and its authorized recruitment agencies/vendors will never charge any candidate a registration fee, hiring fee, or any other fee in connection with its recruitment and hiring process.  The credentials of any hiring agency that claims to be working with HPE for recruitment of talent should be verified by candidates and candidates shall be solely responsible to conduct such verification. Any candidate/individual who relies on the erroneous representations made by fraudulent employment agencies does so at their own risk, and HPE disclaims liability for any damages or claims that may result from any such communication.