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Lead user acquisition strategy across prototyping, soft launch, and global launch stages. Plan, run, and optimize performance campaigns across major channels, manage UA budgets, run marketability and creative tests, analyze performance (CPI, ROAS, LTV), align UA with product goals, set A/B testing loops, and refine UA processes and reporting.
The mission of a new IP division within Outfit7, called PlayValley, is creating new IPs through rapid prototyping and bold experimentation. We are looking for a Growth Product Manager with a passion for gaming and a deep curiosity for data. In this role, you will connect the dots between user acquisition funnels and in-game metrics, turning raw data from casual game prototypes into actionable insights. You’ll evaluate whether a game has real potential, explain why, and guide changes to UA campaigns, audiences, channels, and even in-game features to enhance growth. You will be the bridge between creative prototypes and UA execution, ensuring high-quality traffic reaches games that engage and retain players. This is a role for someone motivated, analytical, and excited to shape the growth of a casual gaming portfolio.
In this role you will
- Provide the technical instructions for theUA team. You’ll be the one to spot when a campaign is wasting money on low-quality placements and propose the most viable course of action.
- Handle the data side of early market validation tests. You'll set up the tracking, monitor the results, and report back on whether a casual game prototype has the prospect to scale.
- Identify Funnel Leaks - in case of a gap between the games, countries, audiences, you are the one who digs into the cohorts. You’ll find out if it's a technical bug, a targeting mismatch, or a game issue.
- Be the link between ads and in-game metrics. You’ll build the reporting that proves which specific ad creatives are bringing in players who actually play, which indicators show potential, and why cohorts perform differently.
- Push the UA team to move beyond "cheap clicks" and vanity CPIs. You’ll guide them toward building a profitable product and find players who actually fit the casual game mechanics at hand.
- Collaborate with Distribution and Product teams to identify opportunities to improve distribution.
- Develop robust experimentation frameworks and perform analyses to support profit growth and distribution optimization.
- Advise the Marketing team on test design and experimental setups based on data insights.
- Analyze results from various experiments and tests.
What we’re looking for
- Being able to make decisions based on data and measurable results rather than intuition or opinion.
- Having the ability to optimize growth funnels and acquisition strategies for profitability, focusing on finding high-quality, engaged players.
- Understanding advertising algorithms deeply and knowing which levers to pull to improve campaign performance and efficiency.
- Demonstrating analytical objectivity and the confidence to recommend ending a project or prototype that doesn’t meet market validation benchmarks.
- Possessing expertise in casual gaming and knowing performance benchmarks for casual and puzzle titles.
- Being able to distinguish between high-volume hyper-casual traffic and high-retention casual audiences and act based on these insights.
- Communicating complex findings clearly and effectively to various audiences, including company leadership, using actionable insights.
- Structuring complex analyses into coherent frameworks and translating large datasets into practical, data-driven recommendations.
Your experience
- 3+ years of hands-on experience in mobile gaming analytics or growth, with advanced skills in SQL and querying BigQuery independently.
- Highly proficient with analytics and visualization tools such as Firebase, Tableau, Looker Studio, and advertising dashboards like Meta and AppLovin.
- Possessing deep, practical experience with MMPs, particularly Singular, and knowing how to map users to in-game milestones.
- Having a proven track record in running the data side of soft launches or market validation tests for casual games and helping titles scale from prototype to global launch.
- Being familiar with UA execution, including extensive experience in Meta Ads Manager and other advertising tools, and understanding the trade-offs between broad targeting, ROAS optimization, and targeted campaigns.
- Having strong auction and market intelligence, including knowledge of CPM and CPI variations across regions and genres, and the ability to adjust testing budgets to determine true retention floors in competitive markets.
What we offer
- Employment relationship with a legal entity within Outfit7 group for an indefinite period of time, with a six-month probationary period.
- Diverse work with exciting daily challenges, working as part of a team in a fun, relaxed environment.
- Participation in attractive projects.
- Development opportunities through training, seminars, and conferences
- Choice of sport, fitness, educational, and entertainment activities outside of work.
- Healthy meals in the office
- Flexible working hours
- 24 days of paid vacation
- Participation in a discretionary bonus plan.
- Christmas bonus (subject to internal policies).
- We are open to exploring remote work possibilities, subject to the specifics of the candidate's location and preferences.
Note: With application to selected job position I hereby confirm that I have read and understood Outfit7's Candidate Privacy Policy.
Top Skills
A/B Testing
Adjust
Appsflyer
Google Ads
Ironsource
Meta (Facebook) Ads
Mmps
Tiktok Ads
Unity Ads
User Segmentation
OUTFIT7 London, England Office
15 Bloomsbury Way, Bloomsbury, Hampstead, London, United Kingdom, WC1A 2SN,
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