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At TTEC Digital, we coach clients to ensure their employees feel valued, and fully supported, because an amazing customer experience is an employee first process. Our vision is the same, a place where employees know they can thrive.
Reporting to the Marketing Director, the Growth Partners Marketing Manager will be a key contributor in developing and executing a strategic marketing plan for our fast-growing CX technology partner ecosystem, with a focus on our growth partnerships including ServiceNow, Salesforce, Google, and NICE, among others. We are seeking an experienced B2B marketing professional with a proven track record leading or assisting in go-to-market strategy formation, development of partner marketing plans (campaigns, events, programs), partner program support and execution, partner communications and creating alignment with sales. You will have the opportunity to make a positive impact on our partners’ experience through direct interactions and communications.
What you'll be doing:
- Contribute to the vision for a scalable partner marketing foundation during TTEC’s next phase of partner growth.
- Co-create the business and marketing plans for our growing partnerships while aligning with sales, executive sponsors and industry leaders.
- Monitor and set KPIs measuring the success of the partnerships, ongoing campaigns, and joint marketing activities.
- Collaborate with cross-functional teams to execute campaigns promoting co-branded solutions.
- Work with the broader marketing team (demand gen, industry marketers, events team, PR and AR, and campaign managers) to ensure alignment with the overall go-to-market strategy.
- Drive the creation of sales enablement collateral, marketing collateral, event strategy and digital campaigns to support joint initiatives.
- Develop a keen understanding of partners’ communication channels, MDF processes and governance, sales structures and leadership vision.
- Leverage and amplify TTEC’s global campaigns with and through our partner ecosystem.
- Work with the partners’ Field and Partner teams to design sales acceleration programs and initiatives that enhance collaboration, innovation and rapport between sales teams.
- Become a Customer Experience industry subject matter expert, keeping an eye on trends and innovation and competitive intelligence to best inform the strategy of joint initiatives
What you'll bring:
- 10+ years B2B marketing experience
- Experience working with partners in the technology industry (with preference for customer experience industry)
- Expertise in planning integrated marketing campaigns with KPIs
- Strong writing and PowerPoint skills
- Familiarity working in a partner ecosystem developing joint marketing plans
- Proven success in supporting pipeline development and optimizing returns
- Experience leading annual planning, budgeting and reporting
- Bachelor’s degree with preference for marketing, communications, or business degree
Our business is about making customers happy. That’s all we do. Since 1982, we’ve helped companies build engaged, pleased, profitable customer experiences powered by our combination of humanity and technology. On behalf of many of the world’s leading iconic and disruptive brands, we talk, message, text, and video chat with millions of customers every day. These exceptional customer experiences start with you.
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