heycater! is the leading B2B catering marketplace in the DACH region, connecting companies with the best catering and event food providers for every occasion. After establishing market leadership in Germany and Austria, we are now launching in the UK.
This is a founding team hire in a new market one of the most impactful roles we will make this year.
How we work
- High Trust, High Conflict, we trust each other and debate openly
- Obsessively High Standards, quality is not a nice-to-have
- Emotionally Intense, we are engaged, honest, and present
- Ridiculously Clear, expectations, feedback, and goals are transparent
Job Description
This is not a maintenance role. You're one of the first two people in the UK, and your job is to go out, open doors, close deals, and turn your network into real, paying clients while making sure everything you sell actually runs well once it's live.
If you already have two or three people in your network who'd be genuinely excited to hear from you about something like this, you're exactly who we're looking for.
What You'll Do
Growth & Sales
- Own new business generation for heycater! London: prospect, pitch, negotiate, and close new B2B clients
- Build and work a real pipeline, you track it, you own it, you're accountable for it
- Turn your existing network in London catering and corporate events into signed business, not just warm conversations
- Represent heycater! at industry events and in direct outreach, you're often the first heycater! person a prospect ever meets
- Shape the London growth strategy with the Head of UK, and push for the moves that actually grow revenue
Client & Account Growth
- Own B2B client relationships end-to-end, with a clear eye on upsell and expansion revenue, not just retention
- Re-engage lapsed accounts and turn one-off orders into repeat business
- Translate client needs into operational reality, working closely with our partner network
And Operations
- Onboard and manage London catering/event partners so every order runs smoothly end-to-end
- Be the first point of contact when issues need solving fast
- Document workflows as we scale, and fix what's broken before it slows growth down
Required
- A hunter mentality, you're energized by prospecting, pitching, and closing, not just managing what's already there
- 2-3 years of experience in the food, catering, or events industry in London
- A real network in London catering and corporate events, and a track record of actually converting relationships into business
- Comfortable owning a revenue number and being measured against it
- Highly autonomous: comfortable being one of two people in a brand-new market, without a full support structure around you
- Strong operational instincts: you can manage complexity and keep delivery quality high while you're also out selling
- Excellent communicator in writing, on calls, and in person
- Based in London or willing to be on-site regularly
- Native or fluent English
Nice to Have
- A track record of hitting or exceeding sales targets/quota
- Experience on a marketplace or platform (two-sided business model)
- Previous B2B account management or sales experience, ideally with real numbers you can point to
- Familiarity with CRM tools in a startup or scale-up environment
We want to make heycater! big in London, and we need someone who wants that as much as we do, and who's excited to be judged on the revenue they bring in. If you're ready to be one of the first two people building this market, and you already know people in London who'd want to hear from you about it, let's talk!
Additional InformationWhy This Role? Why us?
Real impact from day one. You are hire #1 in a new market. What you build here is visible, measurable, and yours.
Direct line to leadership. You report directly to the Head of UK, with close ties to our founding team in Berlin.
Build, not maintain. This is a founding role. You shape processes, partnerships, and how we operate not just execute them.
Path to grow with us. As the UK team scales, so does your role. Strong performers will have the opportunity to lead.
Our Hiring Process
- Intro call
- Second conversation with the Hiring Manager
- Third conversation with the team
- Trial task (a few hours, on-site or remote)
We are an equal opportunity employer. We welcome applications from people of all backgrounds, regardless of gender, religion, origin, or personal identity.
Interested? Join us. Let's talk!
