Growth Marketing Specialist (Referrals)

Hey! We’re Plum, your smart saving and investing app on a mission to help grow money for life. Whether you’re stashing the cash for tea and toast in your first home or catching some rays during retirement, Plum’s got your back.

Since 2016, over 2 million people in 10 European markets have set aside more than £2 billion with our clever automation and AI – that’s the magic of Plum! As recognition for our work, we’ve received awards from the likes of Deloitte, Finder, and more.

That’s all down to our passionate team of 200+ Plumsters, who work around Europe to help us achieve our mission. And now we’re looking for more brilliant people to join us on our journey.

The Role:

We are looking for a Referral manager with experience in data-driven marketing. In this role, you will lead and optimise our Refer-a-Friend program across all markets. Your primary goal will be to maximise ROI while attracting high-quality customers. You will also support our growth product team roadmap to scale our customer acquisition further.

What You Will Do:

• Own, manage and optimise the performance of Plum’s Refer-a-friend scheme across all markets.
• Conduct deep analysis of user cohorts to identify key triggers and products that drive successful referrals and high engagement.
• Plan, implement, and analyse A/B tests to evaluate the impact of the Refer-a-friend channel against KPIs.
• Data modelling, forecasting and analysis of our refer-a-friend channel.
• Partner with product, marketing, and creative teams to ensure that refer-a-friend campaigns strategies align with overall business goals.

What we’re looking for:

• You have 1-3 years of experience in digital marketing, referral programs, or growth marketing, ideally in B2C environments. You're familiar with tools and strategies for driving customer acquisition.
• You have solid skills in data analysis to measure campaign performance, optimize strategies, and understand customer behaviors.
• You’re impact-driven, thrive on challenges, and have a proactive, self-starter mindset.
• You collaborate effectively within cross-functional teams (Product, Engineering, Design, Marketing) to translate business needs into actionable solutions.
• You have a genuine interest in understanding different user cohorts and shaping their product experience in a positive way.
• Experience in Fintech, B2C digital businesses, or fast-paced scale-up environments is a plus, but not required.

Plum's Perks

• Own part of the company you're helping grow through stock options
• Private health insurance
• Annual training budget
• Plum Premium for free
• Competitive referral scheme
• Flexible approach to remote working: we encourage at least 2 days a week in one of our beautiful offices in London, Athens or Cyprus
• Team breakfasts and team lunches
• 25 days holiday + bank holidays
• 45 work-from-anywhere days to give you flexibility to work your way
• 2 weeks sabbatical after 4 years to take the break you deserve
• Enhanced parental leave
• 1 paid volunteering day annually
• Annual team trip to a surprise destination!
• A fun, inclusive company culture (think 🦄🌈💯)

If you think this sounds like you, don’t hesitate to get in touch!

Thanks,

Plum Τeam 💜

* Plum is an Equal Opportunity Employer. Plum does not discriminate on the basis of age, race, religion, sex, gender identity, sexual orientation, non-disqualifying physical or mental disability, national origin or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit and business need.