Growth Marketing Manager

At Birdie, we’re reimagining care for older adults. We’re building the technology that powers the future of home healthcare, empowering care teams with tools to deliver better, more dignified care, and enabling older people to thrive in their own homes for longer. Our all-in-one solution powers millions of care visits every month, equipping care providers with the tools they need to deliver exceptional, efficient care.

We’re not here to tinker at the edges. We’re here to radically transform a broken system.

That’s why we’ve built an all-in-one platform that supported over 30 million care visits in 2023 and more than 60 million in 2024 and we continue to grow our impact. We’re scaling fast, but staying true to our purpose. That’s why we’re proud to be a B Corp, using business as a force for good

Founded in 2017, Birdie is backed by world-class investors like Index Ventures, Sofina and Omers. In 2023, we ranked #6 in the Deloitte Fast 50, making us one of the fastest-growing tech companies in the UK. You can check out more about our impact and recognition here.

But speed isn’t the point. Impact is.

Birdie is seeking a motivated, data-driven Growth Marketing Manager to join our Marketing team. Your mission will be to unlock new growth motions and drive pipeline creation within our ideal customer profile (ICP). If you're a 'builder' who loves getting technical, has an equal love of marketing and empathy for audiences, and thrives on experimentation in both online and offline worlds, then this one is for you.

Campaign Execution & Optimisation: Execute and optimise marketing campaigns across multiple channels including SEO, email marketing, paid search and paid social, with a relentless focus on driving quality pipeline from our ICP.

Marketing Automation Leadership: As our resident marketing operations expert, you'll lead on building and optimising marketing automation processes. You'll constantly question whether tasks can be automated and document processes clearly for the team.

Experimentation & Creative Measurement: Design and execute tests across different channels with a hypothesis-driven approach. We'll be honest - our market can be hard to reach online, so you'll need to be creative about measurement when traditional A/B testing isn't possible. You'll work with stakeholders to establish success metrics and bring the organisation along with your findings.

Data Analysis & Insights: Use marketing analytics to measure campaign performance and derive actionable insights. You'll be comfortable digging into tools like Google Analytics, Looker, and HubSpot to find the truth, balancing quantitative analysis with qualitative insights when hard data is scarce.

Online & Offline Collaboration: Work closely with our Events Manager to bring growth innovation to the offline world. You'll also collaborate with Content and Community, Product Marketing, Sales Development and Sales teams to develop effective multi-touch customer journeys that blend online and offline touch points.

AI & Tool Innovation: Stay curious about new tools, especially AI, and actively test multiple models including Claude, Perplexity, ChatGPT and Gemini. Birdie is committed to an AI-driven future in marketing, and our values encourage you to test, iterate and learn.

Metric-Driven Decision Making: Focus on hitting targets whilst being hyper aware of downstream impacts. For example, if tasked with generating demo requests, you'll prioritise quality leads from our ICP and proactively identify any unintended consequences elsewhere in the funnel.

Marketing Experience: 3+ years of experience in B2B digital marketing, preferably in SaaS or tech industries, with a track record of testing new initiatives and driving growth.

Growth Mindset: Demonstrated curiosity and drive to test new approaches. You should be comfortable sharing failures and discussing what hasn't worked - we care more about learning than being right.

Channel Expertise: Strong working knowledge of digital marketing channels (email marketing, SEO, paid search and social) with experience building customer journeys that blend online and offline touch points.

Technical & Analytical Skills:

• Confident with marketing automation platforms, AI tools, CRM and CMS systems

• Comfortable using analytics tools independently and being creative with measurement approaches

• Able to derive insights and make data-driven decisions, even when traditional metrics aren't available

Communication & Collaboration: Excellent communication skills with the ability to bring the organisation along with your findings and proactively communicate the impact of marketing decisions.

These are our ideal requirements, but we know some people are less likely to apply for the role unless they are 100% qualified. We promote a diverse, inclusive and empowering culture at Birdie, so please apply if you meet the majority of these competencies.

This is a fun and challenging role because much of our market is hard to reach online, so you'll need to blend online with offline skills and get creative with your approach. You'll work alongside an Events Manager, bringing growth skills to the offline world and meeting people at events who are doing amazing things for the home care industry.

Birdie is committed to an AI-driven future in marketing, and our values actively encourage you to test, iterate and learn. You'll have strong support from leadership to make this role work - especially as our inbound team is performing well, having hit closed won metrics for two quarters running.

The impact you'll have is helping Birdie unlock new growth motions and increase our rate of pipeline creation within our ICP. Whether that's discovering more efficient ways of working, finding new messaging that resonates, or pioneering how AI transforms marketing, you'll be at the forefront of it all.

It's incredibly rewarding work - you'll be helping improve care for vulnerable people whilst working with a team that values experimentation, learning, and making a real difference.

We believe people do their best work when they’re supported, trusted and inspired. Here’s how we build a world-class employee experience:

💸 Compensation

• Competitive base salary, reviewed against benchmarks annually

• Generous stock options - because we’re building this together

• Bi-annual performance cycles with individual compensation reviews

🧠 Learning & Growth

• Annual personal learning budget and access to training, coaching and mentorship

• Time and space for growth - you set your development goals, we back them

🏡 Flexible Working

• Hybrid working - 1 - 2 days per week if London based. 1 - 2 days per month if outside of London.

• Budget to set up your home workspace

• Regular in-person meetups, socials and offsites

🏖 Time Off

• 33 days holiday (25 days + public holidays)

• Extra day off on your birthday (use it whenever you like!)

• Company shutdown between Christmas and New Year

• 2 volunteering days each year to give back to causes that matter

👶 Family-first Policies

• Industry leading paid primary and secondary caregiver leave

• 5 paid days for fertility treatments for those who need it

• Private health insurance with AXA

• Wellbeing perks via Happl (gym discounts, mental health support, and more)

🚲 Other Perks

• Cycle to work scheme

• 4% employer pension contribution when you contribute 5% (UK)

• A deeply human, radically transparent culture

Because you want to do meaningful work that improves lives - and grow at speed while doing it. We’re building more than a product - we’re building a movement. A movement to show that tech, when built with empathy and integrity, can change lives.

We’re a team of entrepreneurs, dreamers, and doers. Join us to shape the future of care, work alongside ambitious, kind people, and help reimagine how society cares for its older adults. We dream big, act fast, and work collaboratively with one goal in mind: to create a world where we all age with confidence.

We’re committed to building a diverse team and inclusive culture. That means creating a hiring process that gives everyone a fair chance regardless of background, identity or lived experience.

Need adjustments or support during the application process? Let us know. We’re here to help.

Apply now. Be part of something that matters.