Growth Marketing Manager

Company Mission

In the future, almost everything we consume will simply materialise on our doorsteps – what we call “e-commerce” today will simply be “commerce” tomorrow. But if we continue on today’s trajectory, the growth of e-commerce risks damaging the environment, alienating our communities, and straining the bottom line for small businesses.

Relay is an e-commerce-native logistics network. We are built from the ground up for environmental, social, and economic sustainability. By building from the ground up we are able to entirely rethink both the middle and last mile enabling us to reduce the number of miles driven to deliver each parcel, lower carbon emissions, and lower costs, all while channelling funds to community members.

At the same time, we’re fixing the last broken aspect of e-commerce for consumers: delivery. As shoppers, we should have complete control over when and how we receive our purchases, and we should be able to return unwanted items as easily as we ordered them. That’s why whenever you buy from a merchant powered by Relay, you’ll be able to reschedule your delivery at any time. And if you don’t like what you ordered, at the tap of a button we’ll send someone to pick it up.

To orchestrate this complex ballet, Relay relies on a wide range of technologies, from advanced routing and planning to sophisticated user experiences that guide our team members on the ground. 

About the Role

We’re looking for a Growth Marketing Manager to lead Relay’s courier acquisition strategy and drive scalable, sustainable growth of the courier fleet. You’ll shape how we position Relay to new audiences, ensuring every campaign, ad, and initiative aligns with our mission.

This is a unique opportunity to take on a generalist marketing role, combining strategic vision with hands-on execution to expand Relay’s impact in new and existing markets.

As the Growth Marketing Manager at Relay, you can expect to

• Expand into New Markets: Leverage insights and creativity to introduce Relay to untapped geographies, tailoring strategies to local contexts and building a scalable approach to expansion.

• Refine our value proposition: Develop a deep understanding of our value proposition and target audience for each vehicle type and across different geographies. Ensure Relay’s messaging resonates and drives engagement.

• Own and Optimize CPA: Monitor cost per acquisition metrics closely, finding innovative ways to lower costs while improving conversion rates. From building landing pages to A/B testing ad creatives, you’ll have the full freedom to experiment and deliver.

• Drive Top-of-Funnel Growth: Set ambitious acquisition targets and work with the funnel team to meet supply needs across regions, including hyperlocal campaigns where necessary.

• Integrate Paid and Unpaid Channels: Build a cohesive strategy blending influencer marketing, referrals, socials, paid ads, and organic growth.

• Automate and Improve Processes: Streamline workflows and experiment with scalable approaches to simplify marketing operations.

We are looking for candidates who

• Bring Experience and Creativity: You’ve worked in dynamic environments, like Deliveroo or Stuart, where you expanded into new markets and pushed boundaries. Experimenting and learning are a part of succeeding in this role.

• Know the Tools of the Trade: From influencer partnerships to Google ads, you’re well-versed in modern marketing strategies that resonate with diverse audiences. You’re well versed in tools such as Google Tag Manager, Google Analytics, SEMrush or equivalent.

• Focus on Data-Driven Decisions: You’re fluent in interpreting marketing metrics and passionate about improving performance through insights.

• Foster Teamwork and Positive Culture: You’re a collaborative team player who supports colleagues across functions. Champion a positive, inclusive culture where creativity and shared success thrive.

Relay is offering

• 25 days annual leave per year (plus bank holidays).

• Generous equity package.

• Bupa Global: Business Premier Health Plan – comprehensive coverage, including mental health support and dental care.

• Contributory pension scheme.

• Hybrid working in our dog-friendly co-working space near Old Street, London.

• Free membership to the on-site gym.

• Cycle-to-work scheme.

• A culture of learning and growth, with ownership from day one.

• Regular team socials – from pottery painting to escape rooms.