Demand Generation Manager

The world’s most pressing problem requires the world’s best talent to fix it, and here at CarbonChain we’re bringing together a superstar team to tackle decarbonization head on. We’re lean, scrappy and determined to make a massive impact by helping the world’s biggest emitters measure their full emissions and enact plans to reduce them. At CarbonChain we see the climate challenge as a transformative opportunity for the global economy, and a rewarding career opportunity for those willing to take on the challenge in a rapidly growing market.

CarbonChain’s people are passionate about solving huge challenges, are driven by personal and mutual success, and take extreme ownership for their individual part of getting us to world-changing results. We live and breathe our values every day, and pride ourselves on creating a positive, inclusive and world-class environment for our talent to develop. We’ve got MBAs and PhDs, and experience leading huge initiatives and teams at some of the world’s best companies and scale-ups, but we know that there’s a lot we don’t know, and we’re hoping you can help fill that gap.

You’re a data-driven marketer who knows how to turn strategy into pipeline. You have a track record of designing and executing campaigns that not only build brand awareness but drive qualified leads and measurable revenue impact. You thrive in fast-moving environments, love testing new ideas, and get a thrill from seeing the numbers climb.

You're someone who:

• Has experience in B2B SaaS, fintech, climate tech, or a similarly complex industry.
• Understands the full B2B funnel and how to optimise each stage.
• Is skilled at building integrated campaigns across channels such as email, paid, organic, webinars, and events.
• Has experience with Account-Based Marketing (ABM) and knows how to tailor campaigns for high-value target accounts.
• Enjoys working cross-functionally, aligning teams across product, sales, and marketing.
• Is analytical and always digging into performance data to optimise and iterate.

• Develop and execute multi-channel demand generation campaigns that drive awareness, engagement, and pipeline.
• Own campaign planning from ideation to execution across email, paid media, webinars, content syndication, and events.
• Plan and launch tailored ABM campaigns for priority accounts, collaborating closely with sales to personalise outreach and messaging.

• Define and refine lead scoring and routing processes in partnership with sales and RevOps.
• Optimise conversion across key touchpoints through ongoing testing.
• Monitor and improve MQL to SQL conversion rates.
• Build and maintain dashboards to track campaign performance and funnel metrics, reporting on these to key internal stakeholders.

• Own the marketing automation platform (we use HubSpot) and ensure campaigns are set up for accurate tracking and reporting.
• Collaborate with RevOps to ensure CRM data hygiene and accurate attribution.
• Implement and maintain campaign tracking to measure ROI across all digital channels and initiatives.

• Work closely with sales to align on campaign goals, share ABM insights, and provide enablement materials.
• Partner with product marketing to ensure messaging is aligned across campaigns.
• Collaborate with content marketing to plan and distribute high-impact content throughout the funnel.

• Growth in MQLs, SQLs, and marketing influenced pipeline.
• Demonstrable ROI on paid, organic, and ABM campaigns.
• High engagement and conversion from key target accounts.
• A well-oiled marketing tech stack with accurate data and reporting.

CarbonChainer’s receive a ton of great benefits, including: 

• 28 days of annual leave
• Home office set up allowance of £500
• £2,000 annual learning allowance
• Team lunches once a week in the office
• Subsidised gym classes, office gym, and cycle to work scheme
• Generous parental leave policy
• Private healthcare