Growth Marketing Manager (Referrals)

At Plum, we're on a mission to maximise wealth for all. We’re making saving money effortless and turning investing into something everyone can do.

Our journey began back in 2017, when we became one of the first to use artificial intelligence and automation to simplify personal finance. Fast forward to today, and we've already helped people set aside over £2 billion across 10 European markets.

Named among the UK's fastest-growing fintechs in the Deloitte Technology Fast 50, our success is down to the passion and dedication of our diverse team. Based in our London, Athens and Nicosia offices, 180+ talented people work together to empower people to do more with their money. And now, the team is growing!

The Role:

We are looking for a Referral manager with experience in data-driven marketing. In this role, you will lead and optimise our Refer-a-Friend program across all markets. Your primary goal will be to maximise ROI while attracting high-quality customers. You will also support our growth product team roadmap to scale our customer acquisition further.

What You Will Do:

• Own, manage and optimise the performance of Plum’s Refer-a-friend scheme across all markets.
• Conduct deep analysis of user cohorts to identify key triggers and products that drive successful referrals and high engagement.
• Plan, implement, and analyse A/B tests to evaluate the impact of the Refer-a-friend channel against KPIs.
• Data modelling, forecasting and analysis of our refer-a-friend channel.
• Partner with product, marketing, and creative teams to ensure that refer-a-friend campaigns strategies align with overall business goals.

What we’re looking for:

• You have 1-3 years of experience in digital marketing, referral programs, or growth marketing, ideally in B2C environments. You're familiar with tools and strategies for driving customer acquisition.
• You have solid skills in data analysis to measure campaign performance, optimize strategies, and understand customer behaviors.
• You’re impact-driven, thrive on challenges, and have a proactive, self-starter mindset.
• You collaborate effectively within cross-functional teams (Product, Engineering, Design, Marketing) to translate business needs into actionable solutions.
• You have a genuine interest in understanding different user cohorts and shaping their product experience in a positive way.
• Experience in Fintech, B2C digital businesses, or fast-paced scale-up environments is a plus, but not required.

Plum's Perks

• We're all in this together! Own part of the company through stock options 💷
• Private health insurance.
• Annual training budget.
• Flexible approach to remote working, though we encourage at least 2-3 days a week in our beautiful office in central London for optimal collaboration.
• Team breakfast on Tuesdays and team lunch on Thursdays in the office, as well as a plentiful supply of fruit, snacks and coffee.
• Free Plum Premium subscription (normally £9.99 a month).
• 2 weeks paid sabbatical after four years of service.
• 25 days holiday a year, excluding bank holidays (33 in total).
• 45 days work from anywhere.
• Employee referral scheme up to £4000.
• 1 day paid leave for volunteering, supporting you giving back to society.
• Enhanced maternity pay.
• Team trip to secret destinations once a year ✈️
• A vibe that’s 🦄🌈💯

If you think this sounds like a bit of you then don’t hesitate to get in touch!

Thanks,

Plum Τeam 💜

*Plum is an Equal Opportunity Employer. Plum does not discriminate on the basis of race, religion, sex, gender identity, sexual orientation, non-disqualifying physical or mental disability, national origin or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit and business need.