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Data is at the heart of everything we do: Xceptor has been designed around data manipulation in its broadest sense. We source data from wherever it flows. We curate, normalise, validate, repair, and enrich that data so it reaches its destination in a reliable and consistent format. Data coming out of Xceptor is data our clients can trust.
We are recognised as an expert in the Financial Services vertical, which strongly aligns with Business Users in Middle and Back-Office teams. We enable these users to solve their data challenges by themselves, rather than through a technology-led project.
Our People are subject matter experts. We understand our client’s challenges and we’ve got the experience and knowledge to solve them. Our talented team has a deep understanding of the unique challenges of the industry - we can empathise, engage, and speak the same language as our clients.
Our Vision is to be the leading platform for automating data flows.
Our Mission is to empower business users within Financial Institutions to build automated processes that deliver trusted data.
Our Values were created by our people, and speak to both who we are, and who we aspire to be. Ambition is in our DNA, and we embrace any opportunities ahead. Our curiosity and desire to grow drives us to learn from our customers and those around us. Our people are empowered, accountable, and deliver. We pull together, step up and focus on outcomes. The brilliance of our people makes a positive difference.
Business area and team
We're seeking a Growth Marketing Lead to oversee campaign programs, increase brand awareness and generate opportunities to support sales pipeline growth. This role will be based in London with a hybrid work model.
The Role
The Growth Marketing Lead will play a crucial role in driving the success of our marketing campaigns and field marketing initiatives. This position requires a strategic thinker with a hands-on approach to manage and execute marketing activities across various channels, including events, webinars, content creation, and email marketing. The ideal candidate will have a strategic mindset, excellent project management skills, and a passion for creating impactful marketing programs.
Key Responsibilities
1. Campaign Management:
- Develop and execute integrated marketing campaigns to drive brand awareness, lead generation, and customer engagement.
- Collaborate with cross-functional teams to create compelling content and messaging for campaigns.
- Monitor and analyze campaign performance, providing insights and recommendations for optimization.
2. Field Marketing:
- Plan and manage field marketing activities, including trade shows, conferences, and other events.
- Coordinate logistics, booth setup, and promotional materials for events.
- Track and report on event ROI and effectiveness.
3. Webinars and Virtual Events:
- Organize and execute webinars and virtual events to engage with prospects and customers.
- Work with subject matter experts to develop content and presentations.
4. Email Marketing:
- Develop and implement email marketing strategies to nurture leads and drive conversions alongside the marketing operations function.
5. Collaboration and Communication:
- Work closely with sales, product, and customer success teams to align marketing efforts with business objectives.
- Communicate marketing plans and results to stakeholders and senior management.
Required Education & Experience
- Bachelor’s degree in Marketing, Business, or related field.
- 4-6 years of experience in marketing or related role.
- Strong understanding of lead scoring, the enterprise B2B sales revenue lifecycle (MQLs and SQLs), and have knowledge of marketing automation platforms (e.g., HubSpot) and CRM systems (e.g., SFDC).
- Strong analytical and problem-solving skills.
- Excellent project management and organizational skills.
- Strong attention to detail and accuracy.
- Ability to manage multiple projects simultaneously.
- Excellent verbal and written communication skills.
- Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word).
- Strong interpersonal skills and ability to collaborate with cross-functional teams.
- Knowledge of digital marketing channels and tactics.
- Ability to adapt to a fast-paced and changing environment.
- Strong problem-solving and critical-thinking abilities.
The required competencies are:
- Teamwork
- Customer Centricity
- Communication with Impact
- Strategic Orientation
- Results Driven
- Change & Innovation
- Leading People
- Developing People
#LI-TH1 #LI-Hybrid
This is a great opportunity to join an innovative, fast-paced, highly collaborative, and forward-thinking organisation, during a significant growth phase. Xceptor is an equal opportunities employer and welcomes applications from all sections of society and does not discriminate on grounds of race, religion, or belief, ethnic or national origin, disability, age, citizenship, marital, domestic, or civil partnership status, sexual orientation, or gender identity or any other basis as protected by applicable law.
Please note:
- Xceptor works with clients in financial services and our offers of employment are subject to the satisfactory completion of background checks, which includes criminal record checks, and credit reference checks.
- If you have any employment gaps exceeding three months within the last six years, we will request additional information and evidence to clarify those periods.
