We’re seeking a self-starting, creative, and data-driven Performance Marketing Manager to help turbocharge Turo’s growth in the UK. This is a hands-on role where you'll have full ownership of our paid acquisition channels while getting deep into the metrics that matter: conversion rates, CPA, ROAS, LTV, and repeat bookings.
The ideal candidate has a keen eye for creative execution, loves experimentation, and is comfortable with numbers and data. This role presents a fantastic opportunity for an eager marketer to make an immediate impact from day one.
What you'll doPlan and execute paid user acquisition campaigns across a diverse channel portfolio, including paid search, paid social, OTAs, affiliates & influencers.
Be hands-on daily, managing and fine-tuning campaigns, testing optimal bidding strategies, exploring growth opportunities, and optimizing performance to meet KPIs such as CAC, CPA, ROAS, ROI, LTV, and payback period.
Monitor and report on conversion rates across the funnel to improve performance at critical stages.
Work cross-functionally with our local and global content and design teams to deliver exceptional content marketing campaigns that help tell the Turo story and drive brand awareness.
Conduct regular testing to identify best-performing content, creative, copy, and landing pages to maximize acquisition efforts.
Utilize web analytics and attribution platforms to measure and lift performance.
4+ years of experience in full-funnel growth marketing, acquisition marketing or a similar role, ideally for an early-stage tech company.
Deep hands-on experience running paid ad programs at scale, including SEM and social ads.
Experience with self-serve ad platforms (Google, Meta, TikTok, etc.) and third-party analytics platforms (GA4, etc.)
You are detail-oriented, self-motivated, and curious about testing new channels.
Experience with A/B testing and optimisation.
Familiarity with or ability to quickly learn web/marketing analytics tools (e.g., Google Analytics, AppsFlyer, Looker, DOMO).
Excellent analytical skills; comfortable with spreadsheets. Analysing data and building your own performance marketing reports.
Strong communication & collaboration skills.
Ability to function well in a high-paced environment.
Proficient with Google Suite or related software.
Excellent organizational skills and attention to detail.
Excellent time management skills with a proven ability to meet deadlines.
High-growth startup experience is a plus.
Proficiency in SQL.
App marketing experience.
Experience scaling marketing programs in the travel industry.
Experience & understanding of tech-enabled marketplaces.
Relevant experience managing a 7-digit annual advertising budget, and efficiently allocating it across campaigns to maximize profitability.
Bachelor’s Degree in a related field (business/marketing).
For this role, the target base salary range in London is £55,000 - £69,000 annually. This role is also eligible for equity and benefits. In general, our ranges reflect the market-based target for new hire salaries based on the level and location of the role. Within the range, individual pay is determined by objective factors assessed during the application and interview process, such as job-related skills, experience, and relevant education or training. We encourage you to talk with your recruiter to learn more about the total compensation and benefits available for this role.
Turo highly values having employees working in-office to foster a collaborative work environment and company culture. This role will be in-office on a hybrid schedule — Turists will be expected to work in the office 3 days per week on Mondays, Wednesdays, and Thursdays. Your recruiter can share more information about the various in-office perks Turo offers.
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Competitive salary, equity, benefits, and perks for all full-time employees
Employer-paid medical, dental, and vision insurance (Country specific)
Retirement employer match
Learning & Development stipend to invest in your professional development
Turo host matching program
Turo travel credit
Cell phone and internet stipend
Paid time off to relax and recharge
Paid holidays, volunteer time off, and parental leave
For those who are in the office full-time or hybrid we have in-office lunch, office snacks, and fun activities
We are committed to building a diverse team. If you are from a background that's underrepresented in tech, we'd love to meet you.
Aside from an award winning work environment and the opportunity to be part of the world’s largest car sharing marketplace, we are also growing the team quickly - join us! Even if you don't meet every qualification, we are looking for people with enthusiasm for what we do and we will consider you for this and other possibilities.
About TuroTuro is the world’s largest car sharing marketplace where you can book the perfect car for wherever you’re going from a vibrant community of trusted hosts across the US, UK, Canada, Australia, and France. Whether you're flying in from afar or looking for a car down the street, searching for a rugged truck or something smooth and swanky, Turo puts you in the driver's seat of an extraordinary selection of cars shared by local hosts.
Discover Turo at https://turo.com, the App Store, and Google Play, and check out our blog, Field Notes.
Read more about the Turo culture according to Turo CEO, Andre Haddad.
Turo is an Equal Opportunity Employer and a participant in the U.S. Federal E-Verify program. Women, minorities, individuals with disabilities and protected veterans are encouraged to apply. We welcome people of different backgrounds, experiences, abilities and perspectives.
Turo will consider qualified applicants with criminal histories in a manner consistent with the San Francisco Fair Chance Ordinance, as applicable.
We welcome candidates with physical, mental, and/or neurological disabilities. If you require assistance applying for an open position, or need accommodation during the recruiting process due to a disability, please submit a request to People Operations by emailing [email protected].
