The communities where assessment decisions are made are small, well-networked, and hard to reach through conventional demand generation. The Growth Marketer earns presence in those communities — and turns that presence into pipeline.
Cadmus has strong customer advocacy, a compelling body of evidence, and a market actively searching for what we do. The Growth Marketer will turn that into pipeline — across demand generation, field marketing, and events — and lay the groundwork for US market entry.
This is a hands-on, builder role. You will be doing the work, not just designing it. You will report to the CRO and partner with the Product Marketer on the content and campaigns that drive the commercial engine.
WHAT SUCCESS LOOKS LIKE
In your first year, you will have:
- Built a demand generation engine that meaningfully contributes to UK and AU pipelines. Not MQLs. Qualified institutional conversations — DVCs, Pro Vice-Chancellors, and senior academic leaders who are actively evaluating what Cadmus does. The sales team is pulling on what you have built.
- Established Cadmus' presence at the events and in the communities where assessment decisions are made. The conference strategy is deliberate. The roundtables are worth attending. The field presence is building the kind of peer reputation that moves institutional buyers.
- Built reporting that connects marketing spend to pipeline. The team knows what is working and what is not — by channel, by campaign, by event. Marketing spend is accountable to commercial outcomes, not activity metrics.
- Laid the specific foundations for US market entry. The channels, communities, and events that matter in the US higher education market are identified and tested. Cadmus has a presence — early, targeted, and intentional.
Requirements
WHO YOU ARE
- 4+ years in growth or demand generation marketing — ideally in B2B SaaS or EdTech with institutional, long-cycle buyers.
- Experience owning field and event marketing — conference strategy, sponsored events, and hosted roundtables.
- Strong analytical capability — you can build a dashboard, read the data, and make decisions from it without needing it to be perfect first.
- A builder's mindset. Comfortable creating programs from scratch and iterating fast without losing commercial discipline.
- You are genuinely interested in the higher education sector — the buyers, the events, the communities, and what actually moves them.
- You care about whether the pipeline you generate is good pipeline. Volume without quality is not the job.
- You are sharp and self-directed. You do not need a brief to start building — you identify what needs to happen and move.
- You are energised by the prospect of building the US market entry playbook. The ambiguity of that is the interesting part, not the obstacle.
Benefits
WORKING AT CADMUS
Cadmus is at the stage where the marketing function is being built, not inherited. You will have real ownership over channel strategy, event presence, and how the company shows up in the market — with a direct line to the CRO and the Product Marketer. The higher education sector has specific rhythms, communities, and events that matter — and learning them quickly is part of the job. The US market entry piece is genuinely open-ended: you will have a hand in defining what that looks like, not just executing a plan that already exists.
