Growth Content Manager Europe

Gini by Mytraffic is the AI companion for location decisions: where to open, close or expand. 600+ retail, F&B, real estate and franchise brands use it, with foot traffic data on 10M+ locations across Europe.

The Growth Content Manager Europe drives freemium sign-ups and pipeline in Europe through content and sponsorship. You own the European editorial line, from the idea to the numbers. You report to the Head of Marketing.

• Own the editorial line for France, Spain, Germany, the UK and Italy, across LinkedIn, blog, newsletter and short-form video.

• Write content that ranks on Google and gets cited by ChatGPT, Perplexity and AI Overviews (SEO & GEO).

• Bring a fresh eye: watch competitors and trends, propose new formats.

• Produce organic content: LinkedIn posts, carousels, articles, studies built on Gini data, videos.

• Produce the creative that feeds paid campaigns: hooks, angles, scripts and visuals for Meta, Google and LinkedIn. Campaign management stays with the Paid lead.

• Brief and review freelancers and UGC creators when volume calls for it.

• Own our podcast, newsletter and media sponsorships across Europe, starting with Gini's international launch.

• Pick the right partners, negotiate, brief the content and measure what each one brings in.

• Turn client wins into testimonials, case studies and videos, with Sales and Customer Success.

• Cover our European events before, during and after: announcements, live content, recaps.

• Track reach, freemium sign-ups and pipeline by channel, with Marketing Ops.

• Cut what doesn't work, double down on what does.

• Share a monthly KPI review.

• Head of Marketing & Paid: creative for campaigns, website.

• Content US & Influence: shared formats, adapting content between Europe and the US.

• Field & Events: content for EU events.

• Marketing Ops: tracking in HubSpot.

• Sales and Customer Success: client stories and content for target accounts.

• 0 to 3 years in content or growth marketing (internships and apprenticeships count), ideally in B2B tech.

• Fluent French and English. Spanish, German or Italian is a plus.

• Strong writing and creativity, hands-on: you ideate and you produce.

• Analytical mindset: you track data and decide from it.

• Project management skills to run several initiatives at once.

• At ease with AI tools and Canva or Figma; video editing is a plus.

• You thrive in a fast-paced, changing environment.

This role is designed to generate inbound leads in Europe and support Gini's growth through content and sponsorship.

• A real seat at the table during a company-wide pivot to Gini: your content shapes how the market sees us.

• Room to test: budget for freelancers, creators, video and AI tools.

• A team of ~90 across Paris, Madrid and Barcelona, backed by AXA Venture Partners, Alven and Elaia.

• Permanent contract (CDI), based in Paris. Salary: €36K fixed + €4K variable (gross, annual).

1. Call with the Head of Marketing

2. Business case, presented to the Head of Marketing and the CMO

3. Values interview