The Growth and Lifecycle Manager drives customer acquisition and retention through data-driven marketing strategies, enhancing conversion funnels to maximize revenue growth.
About Wahed:
The global financial system wasn't built for everyone. For millions of people, its reliance on interest (riba) creates a barrier to managing money and building wealth without compromising their values.
At Wahed, we're changing that. We are a global fintech company on a mission to build a new financial system—one that is ethical, accessible, and entirely interest-free. From our offices across the globe, our team is building products that were once deemed impossible, from pioneering Shariah-compliant equity ETFs, creating true riba-free alternatives to high yield savings accounts, to creating no-leverage real estate investments for truly interest-free income producing assets. If you're driven to solve complex problems and believe finance should empower, not exclude, join us in building a more equitable financial future.
Job Brief:
We are seeking a highly skilled and creative Growth Lead to join our dynamic team at Wahed. As a Growth Lead, you will be responsible for driving customer acquisition, improving customer retention, and maximising revenue growth through innovative marketing strategies. Your expertise will be crucial in implementing data-driven marketing campaigns, optimising conversion funnels, and identifying opportunities for business growth. This role requires a deep understanding of digital marketing techniques, analytics, and a passion for driving results.
Job Description:
- Candidate should have a strong focus on execution and deployment which translates into the ability to:
- Develop and execute 360 growth marketing strategies to drive customer acquisition, engagement, and retention within the financial services industry.
- Ability to develop content assets including designing and creating efficient landing pages, creating illustrative content infographics and a strong understanding in building dynamic assets such as tools and simulators.
- Strong understanding of web page and landing page creation, including wireframing, development of wireframes in CMS systems, and deployment of content using the CMS system. The ability to utilize front-end web development languages such as HTML and JavaScript is a strong plus.
- Be comfortable analysing data in the form of customer behaviour and traffic to marketing channels to develop and execute end-to-end campaigns, creating reports for analysing key metrics and developing sharp insights.
- Leverage awareness, consideration, conversion funnels and be able to execute on creating content for each funnel, measuring the performance of each funnel and having the ability to optimise utilising continuous A/B testing.
- Deploy content across various marketing channels, such as email marketing, social media, SEO/SEM, content marketing, and paid advertising, in order to maximise brand visibility, engagement and generate qualified leads.
- Utilize growth hack business frameworks such as AARRR model to develop and execute growth strategies across all stages of the user lifecycle: Acquisition, Activation, Retention, Referral and Revenue.
Job Specification:
- Proven experience as a Growth Hacker or similar role.
- Strong knowledge of digital marketing strategies, techniques, and tools, including SEO, SEM, email marketing, content marketing, social media, and paid advertising.
- Proficiency in marketing analytics and data-driven decision-making.
- Experience with Google Analytics, Mixpanel or similar tools is essential.
- Solid understanding of conversion rate optimization (CRO) principles and best practices.
- Excellent analytical skills with the ability to interpret complex data and generate actionable insights.
- Creative mindset with the ability to develop innovative marketing ideas and campaigns.
- Strong project management skills with the ability to prioritise tasks and meet deadlines in a fast-paced environment.
- Exceptional communication and interpersonal skills to effectively collaborate with cross-functional teams.
- Results-oriented mindset with a focus on driving measurable business growth.
- Knowledge of the financial industry, including banking, investments, or fintech, is highly desirable.
- Strong understanding of comprehensive business and marketing funnel and experience implementing growth strategies across multiple stages of the user lifecycle: Acquisition, Activation, Retention, Referral and Revenue.
Top Skills
Cms Systems
Google Analytics
HTML
JavaScript
Mixpanel
Similar Jobs
Hardware • Software
The Growth Lead UK will manage day-to-day operations, drive user growth, ensure compliance, and collaborate with various teams to enhance performance in the UK market.
Top Skills:
Compliance RegulationsData AnalysisMarketing Campaigns
Artificial Intelligence • Blockchain • Cryptocurrency
The Growth Lead UK will drive user growth and manage operations in the UK, ensuring compliance and effective partnerships, while overseeing market strategy and execution.
Top Skills:
Compliance StandardsData AnalysisFinancial Regulations
Fintech • Payments • Financial Services
The Marketing and Growth Lead will create UK marketing strategies, drive customer acquisition, optimize funnels, and spearhead AI integration in growth efforts.
Top Skills:
Ai ToolsCRM
What you need to know about the London Tech Scene
London isn't just a hub for established businesses; it's also a nursery for innovation. Boasting one of the most recognized fintech ecosystems in Europe, attracting billions in investments each year, London's success has made it a go-to destination for startups looking to make their mark. Top U.K. companies like Hoptin, Moneybox and Marshmallow have already made the city their base — yet fintech is just the beginning. From healthtech to renewable energy to cybersecurity and beyond, the city's startups are breaking new ground across a range of industries.
