Growth & Acquisition Lead

Growth & Acquisition Lead

Purpose

The Growth & Acquisition Lead is responsible for owning the strategy and execution that drives efficient, scalable growth in registered fans and subscribers across products and markets.
 

The role focuses on identifying high‑value fan segments and optimising the end‑to‑end acquisition funnel to attract, convert and monetise fans effectively, while ensuring acquisition quality supports long‑term engagement and lifetime value.
 

This is a senior individual‑contributor role within a developing central capability team, operating through influence, expertise and delivery rather than line management. The role acts as a strategic driver of acquisition and conversion performance across multiple products and markets, with significant cross‑functional impact.
 

Why this role exists

As the organisation scales across products and markets, there is a clear need for a central capability that accelerates growth by setting direction, raising standards and driving efficiency in fan acquisition and conversion.
 

This role exists to bring deep expertise, consistency and commercial rigour to how we grow registered and subscribed audiences globally. It ensures local execution is supported by proven frameworks, insight and best practice, and that growth activity is efficient, scalable and aligned to long‑term fan value rather than short‑term volume.
 

Role clarity (RASCI)

To ensure clear ownership and effective collaboration in a central operating model, the Growth & Acquisition Lead operates within the following RASCI framework:

• Responsible (R):

  • Global fan acquisition strategy and roadmap

  • Acquisition funnel design, optimisation and performance standards

  • Performance marketing efficiency (CAC, payback, scale thresholds)

  • Definition of value exchange across registration, trial and paid entry points

• Accountable (A):

  • Delivery of acquisition outcomes against agreed KPIs (growth, efficiency and conversion)

  • Ensuring acquisition quality supports long‑term engagement and lifetime value

• Supporting (S):

  • Local market execution of acquisition campaigns

  • Proposition rollout and localisation

  • Campaign optimisation using shared frameworks and tooling

• Consulted (C):

  • Product, Data and Retention teams on funnel design, experimentation and lifecycle handovers

  • Local markets on feasibility, market context and execution learnings

• Informed (I):

  • Senior stakeholders on acquisition performance, insights and optimisation priorities

This approach enables strong central ownership while allowing markets and product teams to execute locally with autonomy and clarity.