Owner/operator Google Ads Specialist to set up and optimize Google (priority) and Meta campaigns for a lakeside resort. Responsibilities include auditing accounts, implementing GA4/GTM and Meta tracking, building search/remarketing/prospecting campaigns, editing creatives in Canva, performing A/B tests and bid management, and delivering regular reporting to improve CPA and ROAS and drive direct bookings.
About the Client
Our client is a family-run, Ontario-based lakeside resort that welcomes families and groups for seasonal getaways. They operate multiple renovated cottages with amenities like a heated pool, docks, and lake access, and are known for friendly, hands-on service. The brand is refreshing its web presence and seeks to expand awareness and direct bookings across digital channels.
Our client is a family-run, Ontario-based lakeside resort that welcomes families and groups for seasonal getaways. They operate multiple renovated cottages with amenities like a heated pool, docks, and lake access, and are known for friendly, hands-on service. The brand is refreshing its web presence and seeks to expand awareness and direct bookings across digital channels.
Why does this role exist?
The client needs an experienced, autonomous Google Ads Specialist to establish strong tracking, build and optimize high-performing campaigns, and drive more direct bookings while improving efficiency. The hire will own strategy and hands-on execution across Google (priority) and, Meta, with a focus on Ontario family audiences. The goal is to quickly set a performance baseline, improve CTR/Quality Score, lower CPA, increase ROAS on booking campaigns, and grow brand awareness.
The client needs an experienced, autonomous Google Ads Specialist to establish strong tracking, build and optimize high-performing campaigns, and drive more direct bookings while improving efficiency. The hire will own strategy and hands-on execution across Google (priority) and, Meta, with a focus on Ontario family audiences. The goal is to quickly set a performance baseline, improve CTR/Quality Score, lower CPA, increase ROAS on booking campaigns, and grow brand awareness.
The Impact you’ll make
Kickoff & Discovery
- Audit current ad accounts, assets, and goals; confirm KPIs (bookings, CPA, CAC, ROAS).
Tracking Setup
- Verify/implement GA4, GTM, Meta Pixel/Conversions API, and conversion events for bookings.
Strategy & Plan
- Develop a 2-week content/campaign plan focusing on audience targeting, messaging, and seasonal promotions.
Campaign Setup
- Set up initial campaigns on Google and Meta, including search, remarketing, and prospecting.
Creative Support
- Edit existing photos in Canva for ads and organic posts.
Optimization & Reporting
- Perform daily/regular bid and creative adjustments, provide weekly check-in emails for the first two weeks, and then biweekly or monthly reporting after stabilization.
Performance optimization
- A/B testing, bid management, CPA/ROAS focus.
Skills, Knowledge and Expertise
Required:
- Proven experience running Google Ads and Meta campaigns for hospitality or local service businesses.
- Proven ability to implement and validate tracking with GA4 and Google Tag Manager, including conversion events.
- Demonstrable results lowering CPA and improving ROAS for booking or reservation-driven campaigns.
- Strong English communication (spoken/written) with a track record of operating autonomously and proactively.
- Proficiency with Canva for quick creative edits to support ads.
Your superpowers are...
- Technical: Google Ads (Search, Display/Discovery, remarketing), GA4, GTM, conversion/event tracking, UTM tagging, audience segmentation, keyword research, geo‑targeting, A/B testing, bid/budget management, performance analysis, reporting.
- Creative: Ad copywriting, image selection/editing in Canva, creative testing and refresh cadence.
- Soft skills: Ownership mindset, proactive problem solver, highly organized, data‑driven, clear communicator, comfortable proposing strategy and working with minimal oversight, hospitality/customer‑centric thinking.
- Nice to have: Meta Ads (Facebook/Instagram) campaign management and social optimization; familiarity with scheduling tools (Hootsuite, Sprout Social, Buffer).
WFH Set-Up:
- Computer with at least 8GB RAM, an Intel i5 core processor/AMD Ryzen 5 Processor and up.
- Internet speed of at least 40MBPS
- Headset with an extended mic that has noise cancellation and a webcam
- Back-up computer and internet connection
- Quiet, dedicated workspace at home
You should apply if...
- You love owning both strategy and execution, and you thrive in a lean, fast‑moving SMB environment where results matter.
- You’re meticulous about tracking and confident optimizing to CPA/ROAS targets while scaling bookings.
- You’re resourceful, comfortable communicating via WhatsApp, and able to make sound recommendations without micromanagement.
- You enjoy crafting family‑friendly, seasonal messaging for a regional audience and can start ASAP.
What to expect...
- Work-from-home setup: Fully remote; reliable high‑speed internet and a modern laptop required.
- Working hours: Full‑time, 40 hours/week, Monday–Friday, 8:00 am–4:00 pm Eastern Time
- Salary range: $7/hour
- Training/onboarding: Kickoff discovery and account audit, tracking validation, and KPI alignment; 2‑week campaign plan; weekly check‑ins for the first two weeks, then biweekly/monthly reporting after stabilization.
- Communication: Primary channel is WhatsApp.
Work Setup:
- Remote position
- Must have a reliable internet connection and a quiet workspace
- Required to provide own computer with Intel Core i5 or something similar or higher operating system
Working Hours:
- 40 hours per week
- Monday–Friday, 8:00 am–4:00 pm EST
Compensation:
- $7 per hour
- No benefits package included
Benefits
About
Magic has connected top remote talent with fast-growing businesses for over 10 years.Founded in San Francisco in 2015, we now have thousands of remote workers around the world. Magic is backed by Sequoia Capital and Y Combinator.
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