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The Go-to-Market Manager will lead GTM strategies, digitalization initiatives, and manage sales models while enhancing performance tracking and analytics.
Job Description
The Go-to-Market manager will play a central role in leading Perfect Path to Purchase agenda for Eastern Europe: GTM, Sales digitalization, DPEX program implementation.
This position will report directly to the Head of Sales Excellence Eastern Europe and is based in Amsterdam.
Key Responsibilities:
- Execute the development of the Hybrid Managed Model: Deployment of the 3YS GTM strategy, Roles & Responsibility definition, people onboardings, engagement plan, next steps and development plan; Playbook creation for repeatable models in Retail & Away from Home channels; KAM model improvement
- Lead the creation of a Distributor Partner change playbook, supporting the commercial team on execution
- Manage and support the direct sales model: assist the Head of Sales Excellence in creating the GTM Roadmap for new markets; support commercial roadmap implementation, manage the Merchandisers strategy in Czech Republic.
- Implement Global Programs specifically the Hospitality Program,
- Enhance JVP and implement DPEX Scorecarding: tracking KPIs, reporting results via presentations, dashboards and newsletters
- Lead business cycle continuous enhancement: standardize commercial plan-sign off to improve forecasting, External MPR, create methodology to improve DP category management
- Implement the Perfect Store program: Image recognition & Analytics
- Digital projects development: POS Potential // Sales Tech Ecosystem // Nielsen // Focus // SharpGrid
- Lead analytics in Commercial team - reporting, visualizations and dashboards preparation
Key requirements:
- 5+ proven experience in sales excellence, go-to-market strategies, and key account management
- Experience in managing distributor partners and direct sales models
- Experience in implementing digitalization projects and global programs
Location(s)
Amsterdam
Kraft Heinz is an Equal Opportunity Employer - Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes.
Top Skills
Analytics
Dashboard Reporting
Digitalization Projects
Image Recognition
Sales Tech Ecosystem
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