The Global Trade Marketing Manager oversees Crystal's digital trade channels and content strategy, manages the trade portal, and develops marketing collateral to support new features. Responsibilities include optimizing partner engagement, aligning marketing content with brand strategy, managing e-newsletters, and assessing digital channel performance.
Job Summary
Reporting to the Global Trade Marketing Director, the Global Trade Marketing Manager will oversee Crystal’s digital trade channels and content strategy, delivering turnkey solutions to partners. This role involves managing Crystal’s trade portal, keeping content up-to-date and optimised for partner engagement, and developing marketing plans and assets to support the introduction of new features. The manager will lead the creation of global marketing collateral, including campaign toolkits and other multi-channel content, aligned with sales objectives. They will collaborate closely with the digital and creative teams to drive communication through the trade e-newsletter, ensuring content engages partners and reinforces Crystal's luxury brand positioning.
RESPONSIBILITIES:
- Manage trade portal content updates, rollout of new developments, and tracking to ensure all assets are current and accessible to partners, optimizing engagement.
- Develop and create all evergreen sales and trade marketing collateral, including campaign toolkits, multi-channel content, and tactical materials to support sales objectives.
- Ensure all marketing campaigns and content align with Crystal’s overarching brand strategy, reinforcing its brand prominence in the market through consistent and on-brand messaging across all channels.
- Manage the trade e-newsletter schedule, collaborating closely with the digital team to create dedicated trade emails that are timely, highlight relevant commercial priorities and content, and effectively drive partner engagement.
- Develop insight-driven creative briefs and collaborate with the creative team on concept development and storytelling to reinforce Crystal Cruises as a leading luxury brand in the B2B market.
- Drive seamless collaboration with internal departments and external stakeholders to execute B2B marketing initiatives effectively, tailoring them to specific market needs and ensuring alignment with business objectives.
- Regularly assess the performance of digital trade channels (email and portal), making adjustments as needed to optimize engagement and performance
- Continuously monitor the competitive landscape to stay informed on industry trends, competitor campaigns, and trade initiatives, applying insights to strengthen Crystal’s market position.
ABOUT YOU:
- Bachelor’s degree in Marketing, Advertising, Communications, or related field preferred
- 7+ years of experience in marketing, travel experience is essential (cruise is a strong plus)
- Proficiency in Microsoft Outlook, Word, Excel, and PowerPoint programs.
- Experience working with trade portals is beneficial
- High digital and IT acumen
- Firm understanding of the B2B marketing mix and distribution channels in the travel industry
- Resourceful, self-starter who takes initiative to learn processes and get things done with little supervision.
- Ability to multi-task and thrive in a fast-paced environment
- Team player with a positive attitude who works well cross-functionally.
- Strong copywriting, editing and proofreading skills.
- Familiarity with marketing tactics and strategies for affluent markets.
- Strong understanding of brand management and executing projects to guidelines.
- Must be highly detailed-oriented with strong organizational and follow-up skills.
- Competitive salary plus commission or annual bonus plan (depending on role)
- Hybrid Working
- Enhanced Paid Parental Leave – 18 weeks full pay
- Discounted trips through A&K Travel Group Travel Benefit Program (includes friends and family)
- Company pension plan from start of employment, with employer contributions increasing after 5 and 10 years of service
- 25 days annual leave – in addition to bank holidays, plus the ability to buy an additional 5 days or sell 5 days
- Life Assurance (2x or 4x base salary depending on job level and/or length of service)
- Employee Assistance Program – includes access to wellbeing resources and counselling
- £1,000 Recruitment Referral Bonus
- Discounted gym membership
- Cycle to work scheme
- Season Ticket Loans
- Regular Social Events
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