As the Global Social Media Manager, you will be responsible for developing and executing our social media strategy across various platforms to enhance brand awareness, foster engagement, and drive business growth. You will lead a team of two individuals and collaborate closely with Regional Marketing leads. The selected candidate will be responsible for implementing a global social media strategy aligned with our broader marketing approach. This position will report directly to the Global Head of Acquisition Marketing.
Responsibilities :
- Develop and implement a comprehensive global social media strategy aligned with company goals and values.
- Manage and oversee social media accounts across platforms, ensuring consistency in brand voice and messaging.
- Create, curate, and schedule engaging content that resonates with our target audience.
- Monitor and analyze social media metrics to measure the success of campaigns and adjust strategies accordingly.
- Stay abreast of industry trends, platform updates, and emerging technologies to ensure our social media strategy remains cutting-edge.
- Collaborate with internal teams to align social media efforts with broader marketing and communication initiatives.
- Serve as the primary expert and consultant for all channel managers and stakeholders regarding social media best practices and policies.
- Manage social media advertising campaigns, optimizing for maximum ROI.
- Develop brand awareness through other channels as Reddit, Quora…
- Track social media campaigns’ key performance metrics to maximize results
- Management of the social media budget
Qualifications:
- Bachelor's degree in Marketing, Communications, or a related field.
- Proven experience as a Social Media Manager with a track record of successful social media campaigns.
- In-depth knowledge of various social media platforms (especially LinkedIn), trends, and best practices.
- Strong written and verbal communication skills with an eye for compelling and creative content.
- Analytical mindset with the ability to interpret data and draw actionable insights.
- Experience with social media management tools and analytics platforms.(e.g. Oktopost)
- Ability to work in a fast-paced environment and adapt to changing priorities.
- Excellent project management and organizational skills.
- Solution-oriented initiative-taker, result-driven team player and lead with strong advisory skills.
- Strong understanding of marketing strategy and how to effortlessly utilize these concepts throughout various forms of outreach
- Ability to manage and supervise a diverse group of employees and simultaneously work toward many company initiatives at once
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YouGov is a global online research company, offering insight into what the world thinks.
We speak daily to our panel of over 27 million registered members to understand opinion and behaviors around the world. We have a strong reputation as a source of accurate data and we’re trusted by the world’s biggest brands to get it right, making us the most quoted market research source in the world.
Why join YouGov?
Join our global team to help us achieve our social mission: to make millions of people’s opinions heard for the benefit of our local, national, and international communities.
Understanding diversity of opinion requires diversity of background. Although our global panel of millions of people worldwide powers our research, our biggest asset is our people. If our research is to be truly representative of what the world thinks, we need people from all walks of life to be part of the team to bring their perspective to the work we do.
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As an Equal Opportunity Employer, qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, gender identity or expression, and sexual orientation), parental status, national origin, marital status, age, disability, genetic information, HIV status, political affiliation, socioeconomic background, veteran status or any other characteristic protected by law or in line with our responsibilities as a fair and ethic employer. All employment decisions are made based on occupational qualifications, merit, and business need.
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What We Do
YouGov is an international online research data and analytics technology group. Our mission is to offer unparalleled insight into what the world thinks.
With operations in the UK, the Americas, Europe, the Middle East, India and Asia Pacific, we have one of the world's largest research networks.
At the core of our platform is an ever-growing source of connected consumer intelligence that has developed daily over our 20 years of operation. We call it living data. All of our products and services draw upon this detailed understanding of our 26+ million registered panel members in over 55 markets to deliver accurate, actionable consumer insights.
Our innovative solutions help the world’s most recognised brands, media owners and agencies to explore, plan, activate and track better marketing activities:
Explore
Actionable answers from your audience - from syndicated data and in-depth custom research to quick surveys and polls.
Plan
Unlock the most complete view of your audience, with over a million profiling points.
Activate
Supercharge campaigns with precision targeting and unmissable advertising.
Track
Continuously monitor what the world thinks about brands, campaigns and your competition, with daily updates.
As innovators and pioneers of online market research, we have a strong reputation as a trusted source of accurate data and insights. Testament to this, YouGov data is regularly referenced by the global press, and we are the most quoted market research source in the world (Meltwater 2022).
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