Global Search Operations Senior Manager

About the job

About WPP Media: Architecting the Future of Creativity and Connection At WPP, we are the creative transformation company, relentlessly harnessing the power of creativity to forge brighter futures for our people, our planet, our clients, and the communities we serve. Discover more at wpp.com.
WPP Media is our global collective of media pioneers, where media isn't just a channel – it's the very fabric of connection. In a world where media permeates every experience, we meticulously bring together the finest platforms, the brightest minds, and the most impactful partners to unlock limitless opportunities for growth. Join us in shaping what's next at wppmedia.com.
The Opportunity: Global Search Operations Senior Manager  

This is a key operational role at the heart of WPP Media’s global search capability. In your role, you will be responsible for supporting operational excellence across all search activity (both paid and organic), maintaining and gathering input for the global best practice standards, and contributing to the global SEO and Paid Search communities.
You will work in the global team, collaborating across our network of agencies and markets to ensure search operations are consistent, efficient, and aligned with the latest industry developments. Your role will focus on high-quality execution, driving process optimisation, and ensuring that our practitioners have the tools, training, and guidance they need to deliver best-in-class Search campaigns.
Your Impact & Operational Accountabilities As a member of the operational team, you will:

• Align to and Maintain Global Search Best Practice: Maintain the documentation, and regular update of global search operational guidelines, ensuring they reflect the latest technology, platform changes, and performance methodologies.
• Coordinate the Global Search Community: Prepare for regular global search community calls, fostering collaboration, knowledge sharing, and alignment across all markets.
• Drive Operational Consistency: Support in ensuring all agencies and markets adhere to standardised processes for search campaign setup, optimisation, reporting, and measurement.
• Operational Training & Enablement: Support with the roll out of training materials, toolkits, and onboarding resources to ensure all search teams operate at the highest standard.
• Monitor & Improve Quality: Implement robust quality assurance processes to track adherence to operational standards and identify areas for improvement.
• Support Market Leads: Partner with regional and market search leads to troubleshoot operational challenges, point to best practice, and process improvements.
• Champion Efficiency & Automation: Identify opportunities to streamline workflows, integrate automation tools, and reduce manual effort in campaign management.
• Ensure Client-Centric Delivery: Align operational processes with client needs, ensuring campaigns are delivered on time, within budget, and to the highest quality.
• Facilitate Change Management: Support on the adoption of new tools, processes, and operational frameworks across the global search network.

Who You Are: A Search Practitioner with a track record of identifying improvements to processes, driving consistency, and striving to deliver high-quality campaigns at scale. You possess:

• Strong Search Expertise: 5 years of experience in paid search operations, campaign management, and performance optimisation across multiple markets.
• Operational Excellence Mindset:  Experience of deploying process improvements, workflow optimisation, and quality assurance in a global context.
• Collaborative Attitude: Ability to foster a culture of continuous improvement and shared success.
• Change Management Skills: Experience supporting operational change initiatives, including the rollout of new tools, processes, and best practice frameworks.
• Analytical & Data-Driven: Skilled in using data to identify operational inefficiencies, measure performance, and inform decision-making.
• Global Experience: Comfortable working across multiple geographies, cultures, and organisational structures.
• Clear Communicator: Strong facilitation skills for contributing on global calls, workshops, and training sessions.
• Educational Background: Bachelor’s degree in Marketing, Business, or a related field; advanced qualifications are a plus.