Global Search Operations

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The Opportunity: Lead Global Search Operational Best Practice

The Opportunity: Lead Global Search Operational Excellence

This is a pivotal leadership role at the heart of WPP Media’s global search capability. In your role, you will be responsible for driving operational excellence across all search activity (both paid and organic), maintaining and gathering input for the global best practice standards, and leading the global SEO and Paid Search communities.

You will work across our network of agencies and markets to ensure search operations are consistent, efficient, and aligned with the latest industry developments. Your role will focus on embedding high-quality execution, driving process optimisation, and ensuring that our practitioners have the tools, training, and guidance they need to deliver best-in-class Search campaigns.

Your Impact & Operational Accountabilities

As a key operational leader, you will:

• Align to and Maintain Global Search Best Practice: Own the documentation, and regular update of global search operational guidelines, ensuring they reflect the latest technology, platform changes, and performance methodologies.
• Coordinate the Global Search Community: Co-Chair regular global search community calls, fostering collaboration, knowledge sharing, and alignment across all markets.
• Drive Operational Consistency: Ensure all agencies and markets adhere to standardised processes for search campaign setup, optimisation, reporting, and measurement.
• Embed Performance-Led Thinking: Guide practitioners to use analytics, forecasting, and audience insights to inform campaign strategies and improve operational efficiency.
• Operational Training & Enablement: Develop and deliver training materials, toolkits, and onboarding resources to ensure all search teams operate at the highest standard.
• Monitor & Improve Quality: Implement robust quality assurance processes to track adherence to operational standards and identify areas for improvement.
• Support Market Leads: Partner with regional and market search leads to troubleshoot operational challenges, share best practice, and implement process improvements.
• Champion Efficiency & Automation: Identify opportunities to streamline workflows, integrate automation tools, and reduce manual effort in campaign management.
• Ensure Client-Centric Delivery: Align operational processes with client needs, ensuring campaigns are delivered on time, within budget, and to the highest quality.
• Facilitate Change Management: Lead the adoption of new tools, processes, and operational frameworks across the global search network.

Who You Are: An Operational Leader in Search

You are an experienced search operations leader with a proven track record of improving processes, driving consistency, and enabling teams to deliver high-quality campaigns at scale. You possess:

• Deep Search Expertise: Extensive experience in paid search operations, campaign management, and performance optimisation across multiple markets.
• Organic Search Fundamentals: Understanding of SEO and GEO projects and their relation to Paid Search.
• Operational Excellence Mindset: Strong background in process design, workflow optimisation, and quality assurance in a global context.
• Collaborative Leadership: Ability to inspire and guide practitioner communities, fostering a culture of continuous improvement and shared success.
• Change Management Skills: Experience leading operational change initiatives, including the rollout of new tools, processes, and best practice frameworks.
• Analytical & Data-Driven: Skilled in using data to identify operational inefficiencies, measure performance, and inform decision-making.
• Global Experience: Comfortable working across multiple geographies, cultures, and organisational structures.
• Clear Communicator: Strong facilitation skills for leading global calls, workshops, and training sessions.
• Educational Background: Bachelor’s degree in Marketing, Business, or a related field; advanced qualifications are a plus.