About Us
Let’s go on an adventure together!
Hey there, we’re G Adventures. We’re one of the world’s leading small group travel companies, and we’ve always believed that travel isn’t just about where you go — it’s about how it changes you.
For the last 35 years, we’ve set out to do things differently. No cookie-cutter tours. No giant buses or cruise ships. And not to mention, as few selfie sticks as possible. Just real humans, travelling your heart out across the world with open minds and a non-stop desire to make our planet better, simply by exploring it.
At G Adventures, our DNA (or GNA, if you will) is built on belonging — where bringing your authentic self to work every day isn’t just accepted, it’s downright celebrated. For our office crew — you wanna rock a t-shirt with your dog’s face on it? We say go for it. For our Chief Experience Officers — you wanna hit the road and call some of the most epic places on Earth your home office? We love that — and we’ve got you. Wanna spend your days with people you genuinely like? Us too — and we’re pretty sure you’ll fit right in, wherever that is.
Now about that career of yours — this is the kind of place where you can spread your wings and truly grow into your role. The best part? You get to do it all alongside a passionate, freakishly talented, one-of-a-kind bunch excited to produce top-notch work and spread a ridiculous amount of goodness at the same time.
Feel like this could be the right fit? We think so too, and we’re already way too excited to meet you.
About The Role
The Global Purpose Specialist’s mission is to grow meaningful partnerships with travel agents while bringing the company’s community tourism model to life. The role will drive business growth by combining strategic thinking with heart—offering hands-on support, product expertise and creative marketing that helps our partners thrive.
The ideal candidate will be located in the North of the UK as this role will cover that region and require travel throughout.
What you'll be doing:
Strategic Planning & Business Development
Build and execute thoughtful business plans to grow monthly and quarterly sales by deepening existing partnerships and uncovering new opportunities.
Collate market performance through insights such as G’s market share position and track these metrics over time.
Collaborate with agency partners to create campaigns that spark customer interest and turn inquiries into bookings.
Lead digital strategy efforts to boost the company’s presence across agency websites, social media and online platforms.
Keep Salesforce up to date with partner interactions and visit notes to support transparency, follow-up, and performance tracking.
Champion the company’s community tourism model in all partner conversations and co-marketing, making our purpose part of the story.
Work across teams and with partners to align sales efforts with our shared goal: changing lives through travel.
Identify new ways to elevate the company experience by listening to partner feedback and staying in tune with traveler trends.
Strengthen relationships with internal and external stakeholders to grow a network of purpose-driven partnerships.
Build relationships with key individuals within our focus agencies, including regional managers.
Customer Service & Partner Relations
Deliver standout service with empathy, professionalism, and heart — building trust with every interaction.
Handle booking questions and challenges calmly and confidently, always keeping the advisor and traveler experience in mind.
Create a partner experience that feels distinctly G — authentic, personal and driven by purpose.
Stay connected with agents through a mix of in-person visits, virtual meetings, calls and emails to keep relationships strong and active.
Represent the company at industry events, training and partner presentations.
Support regional marketing efforts that grow awareness and drive bookings across the travel advisor community.
Take the time to understand each partner’s needs and recommend trips that truly fit their clients — not just what’s available.
Own the solution when things go sideways, and show up with answers that keep agents feeling supported and confident.
Training & Knowledge Management
Lead engaging, story-driven training sessions that help agents confidently sell G Adventures trips and share what makes them truly unique.
Stay sharp on all things G — from product updates to trip highlights — always ready with accurate info and insider insight.
Share knowledge in a way that inspires, helping agents connect travelers to our purpose and the power of community tourism.
Support regional training efforts and ensure partner understanding aligns with our standards and trip styles across the board.
Innovation, Problem Solving & Decision-Making
Lead by example, living G’s core values in every interaction and helping foster a culture of positivity, curiosity and collaboration.
Help tell the story of our impact by sharing meaningful community outcomes tied to sales activity — keeping our purpose front and center.
Stay in step with industry standards and internal guidelines to support responsible, purpose-led selling.
Skills & Experience
Proven success in travel sales, especially within the agency or tour operator space.
Experience building smart, creative plans to grow business and hit sales goals.
Confident presenter with the ability to tell stories that inspire and sell.
Skilled with CRM tools like Salesforce and Trello and comfortable using digital platforms to stay organised and connected.
Able to influence, negotiate, and navigate complex partner relationships with heart and professionalism.
Experience shaping marketing or business plans that align with bigger-picture goals.
Clear communicator — written, spoken, virtual or in-person — with the ability to adapt to the audience.
What Do We Offer You?
Competitive Total Rewards Package, including exclusive travel perks!
Additional days off, including on your birthday!
Vacation time for you to recharge
Enhanced Parental Leave
Meaningful Employee Recognition Program
Learning and Growth Opportunities
Employee Resource Groups
*Applicable based on location*
Please note that Artificial Intelligence (AI) is used in the selection or interview process.
G Adventures is an equal opportunity employer committed to fostering a diverse and inclusive work environment. We consider all qualified applicants.
Top Skills
G Adventures London, England Office
60 Bastwick, London, United Kingdom, EC1V 3AT
