Global Marketing Manager

Established in Somerset in 1971, Mulberry has grown to be the largest maker of luxury leather goods in the United Kingdom. With a contemporary take on British heritage and a focus on responsible craft, our ambition is to create progressive luxury. 

Sustainability has been part of the Mulberry ethos since the brand's inception, in recognition of our purpose-driven approach, in 2024 we proudly achieved B Corp Certification. 

Today, we are a global brand, but our values remain the same; we are committed to improving our impact on people and the planet. If these are values you share, we would love you to join our team.

The Role:

As the Marketing Manager you will represent and champion Mulberry’s new strategy – Back to the Mulberry Spirit – which will see the brand returning to its original values & proposition. Based in Mulberry’s Kensington HQ, the roles primary focus is the UK and EU whilst also providing support to local marketing teams in the US, China, South Korea and Japan. You will create marketing plans, campaign briefs and oversee special customer-centric projects that bring seasonal creative concepts to life and help to deliver business & brand objectives.

Duties and Responsibilties:

- Seasonal marketing and campaign brief creation and idea generation to support quarterly Creative Studio concepts inline with budgets and competitor research; focused on the acquisition and retention of customers

- Work cross-functionally with Image, Communications, Digital Marketing, Commercial, Retail teams and local market offices to develop and deliver a compelling strategy that supports business objectives and the global brand

- Work with the Commercial and Retail teams to ensure sales, events and marketing activity is optimised

- Manage special projects to inspire and engage customers and provide market support as and when required

- Work with the Global Director of Marketing & Communications and Head of Digital Marketing to plan and execute annual media plan across all channels including OOH, print, digital, social

- Support and alignment of regional offices acting as their key point of contact with fortnightly Marketing & Comms calls to share information and idea creation

- Responsible for owning the updating the annual marketing calendar

- Work closely with the commercial team to manage JV and franchise marketing plans, information share and support their initiatives and requests in a timely manner

- Communicate marketing initiatives and seasonal plans to all relevant internal stakeholders

- Develop relationships with third party external partners to explore joint marketing initiatives

- Track spend and oversee the marketing budget for UK and EU with close budget alignment of local marketing teams

- Measure and evaluate the efficacies of marketing within a report at the end of each season and / or project through agreed KPIs such as ROI, sales and retail traffic

-  Keep up to date with latest market and cultural news to ensure you are championing creativity and innovation for the brand

Culture:

- Understand and demonstrate the Mulberry employee values and behaviours: Be Bold, Be Imaginative, Be Open, Be Responsible.

- Support Mulberry to deliver an inclusive culture, through behaving in a way that is open-minded and respectful towards others, and understanding that your views, opinions, and experiences may not always be shared by your colleagues.

- Act as an ambassador for Mulberry and communicate positively about the brand.

Sustainability:

- As a certified B Corp business, it is important to incorporate environmentally responsible practices into your work wherever possible. Support the businesses ‘Five C’s’ strategy in addressing and improving Climate, Cultivation, Craft, Culture and Circularity. Promote a greener, more sustainable future.

- Support to foster an environment where diversity is embraced and all individuals feel valued, respected and included. Promote equity, empathy and understanding and demonstrate this commitment within your internal and external communities.

Skills and Experience Required:

- Currently working in an equivalent level role

- Previous experience within luxury / premium fashion or lifestyle (preferred)

- Experience of international markets is beneficial

- Passion for Mulberry and our products

- Experience working in creative environments 

- Strong organisational and planning skills

- Creative and innovative

- Strong interest in culture with finger on the pulse!

Mulberry is an equal opportunities employer and we are passionate about hiring and developing the best talent. All hiring decisions are made only on the basis of qualifications, skills or experience and as they relate to the particular role. If you need us to make any adjustments to our application or interview processes to enable you to be at your best, please email us at [email protected].