Global Marketing Director

Title:

Global Marketing Director

Company:

Ipsen Biopharm Ltd

 

About Ipsen:

Ipsen is a mid-sized global biopharmaceutical company with a focus on transformative medicines in three therapeutic areas: Oncology, Rare Disease and Neuroscience. Supported by nearly 100 years of development experience, with global hubs in the U.S., France and the U.K, we tackle areas of high unmet medical need through research and innovation.

 Our passionate teams in more than 40 countries are focused on what matters and endeavor every day to bring medicines to patients in 88 countries. We build a workplace that champions human-centric leadership and fosters a culture of collaboration, excellence and impact. At Ipsen, every individual is empowered to be their true selves, grow and thrive alongside the company’s success. Join us on our journey towards sustainable growth, creating real impact on patients and society!

For more information, visit us at https://www.ipsen.com/ and follow our latest news on LinkedIn and Instagram.

Job Description:

SUMMARY OF THE ROLE

The Global Marketing Director is a key player within the Neuroscience franchise, responsible for shaping and executing the global commercialization and marketing strategy. This role provides strategic direction, drives cross-functional alignment, and ensures global-to-local integration to maximize brand value. The position requires a high level of leadership, influence, and operational excellence in a complex, matrixed environment.

MAIN RESPONSIBILITIES

Strategic Leadership

- Define and lead the global marketing vision, brand positioning, and go-to-market strategy.

- Develop and implement a differentiated value proposition, segmentation, and customer/channel strategies.

- Serve as a strategic advisor to senior leadership and cross-functional teams.

Market & Customer Insights

- Leverage deep market, customer, and competitive insights to inform strategy and innovation.

- Lead disease area modeling, patient journey mapping, and healthcare flow analysis to identify key leverage points.

Commercial Planning & Execution

- Oversee global brand planning, including promotional strategy, digital/multichannel campaigns, and congress presence.

- Ensure alignment and execution of global initiatives across affiliates and alliance partners.

- Drive excellence in launch readiness and lifecycle management.

Performance & Resource Management

- Lead forecasting, budget planning, and resource allocation to support strategic priorities.

- Establish KPIs and performance tracking mechanisms to measure marketing impact and ROI.

Cross-Functional & Global Collaboration

- Mobilize and lead cross-functional teams (GBT) to ensure cohesive strategy and flawless execution.

- Foster strong collaboration with regional and local teams to ensure alignment and knowledge sharing.

Leadership & Influence

- Act as a key influencer and connector across the organization, driving alignment and engagement.

- Demonstrate a hands-on, doer mindset with the ability to lead through influence rather than direct authority.

Compliance & Ethics

- Champion a culture of compliance and integrity, ensuring all activities adhere to internal and external standards

KNOWLEDGE AND EXPERIENCE

Knowledge & Experience (essential):

• Education: Degree in life sciences or business; advanced degree preferred.

• Experience:

  • Experience in neuroscience preferable not essential

  • US market knowledge preferable not essenial

  • Demonstrated ability to lead cross-functional and cross-cultural teams.

  • Strategic marketing expertise (branding, segmentation, lifecycle management)

  • Strong business acumen and analytical thinking

  • Excellent communication and influencing skills

  • Results-oriented with a proactive, entrepreneurial mindset

  • Deep understanding of patient-centric approaches

  • Ability to lead through ambiguity and drive execution

Languages: Fluent English required.

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We are committed to creating a workplace where everyone feels heard, valued, and supported; where we embrace “The Real Us”. The value we place on different perspectives and experiences drives our commitment to inclusion and equal opportunities. When we include diverse ways of thinking, we make more thoughtful decisions and discover more innovative solutions. Together we strive to better understand the communities we serve. This means we also want to help you perform at your best when applying for a role with us. If you require any adjustments or support during the application process, please let the recruitment team know. This information will be handled with care and will not affect the outcome of your application.