Global Head of Marketing

Working at Stella McCartney is a truly rewarding experience. As a luxury fashion company with a strong ethical standpoint we are leaders and innovators in our industry.

Working at Stella McCartney is a truly rewarding experience. As a luxury fashion company with a strong ethical standpoint we are leaders and innovators in our industry.

Location: London HQ

Overview:

The Global Head of Marketing will be responsible for the implementation of the global marketing strategy; its synchronisation across all channels and partners in line with the objectives set out by the business. This role will report into the Senior Marketing & Communication Director to ensure a global 360 consumer centric marketing approach, strategic product marketing, retail and wholesale activations. In addition leading on integrated marketing strategy for licensing partners of Stella McCartney.

Your Mission:

• To help deliver a synchronised marketing calendar and implementing 360 marketing plan for launches
• Manage the marketing calendar and associated projects, focusing on brand moments and key milestones
• Be a brand guardian; responsible for briefing 360 marketing needs and materials to the creative team for global needs in addition to guiding regions and wider teams to deliver brand desirability 
• Oversee retail marketing activations and initiatives to drive engagement, traffic and ultimately sell through of collections/key products
• Key responsibilities in delivering the marketing strategy for licensing partners and management of the paid media team
• Collaborate with the commercial team to deliver and oversee global wholesale marketing initiatives to build brand awareness and communicate key brand messaging in line with SMC priorities
• Providing insights into competitor marketing activities
• Ownership of reporting and analysis of marketing campaigns
• Collaborate with creative, operations and content teams to ensure brand narratives can be amplified and cohesive through defined marketing channels
• Discover and propose partnership opportunities to help deliver and/or accelerate brand pillars to target audiences
• Support with budget management of marketing projects
• Leading regional execution of global marketing plan (US, EMEA, JP, APAC)
• Propose and deliver creative ways to deliver brand message
• Working with key stakeholders to establish marketing needs for product and merchandising briefs

Your Talent:

• Extensive experience in marketing and/or communications
• Demonstrable experience in managing a team effectively and overseeing a variety of working areas.
• 360 marketing experience (digital, IRL activations, retail, partnerships, etc.)
• Previous experience working with wider regional teams would be highly beneficial
• Detailed oriented, proficient in collaborating and managing multiple stakeholders.
• Proficient skills in project planning documents, with proficiency in Excel, PowerPoint, and other project management tools.
• Strong communications skills; ability to confidently communicate and manage various stakeholders and partners across all levels of the global business in a timely manner.
• Entrepreneurial spirit and commercially minded - able to understand business priorities and effectively build campaigns that drive results.
• Experience in working in fast-paced, agile commercial environments – with a proven track record of being able to quickly respond to business/market needs and problem solve with creative marketing solutions.
• Dedicated individual with a high work ethic, integrity and reliability with a “hands on” attitude

Reward

Our philosophy is to go beyond monetary return and consider ourselves responsible for your wellbeing, your family, your health, your time and the community.

• Up to 50% discount on Stella McCartney products

• Matched pension contribution up to 6%

• Extensive private medical and critical illness insurance, as well as life assurance

• Annual Health Screening

• 25 days annual leave (not including Bank Holidays) + 1 day of Birthday leave

• Flexible working/core hours

• Enhanced Maternity/paternity packages

• Matched Give as You Earn charity scheme

• Discounted gym and fitness memberships (Classpass) 

• Health cash plan

• Physical and Mental Wellbeing Support Services

• Employee referral bonus

• Optional/ Paid Benefits: Season ticket loan, cycle to work and tech schemes, travel and dental insurance and much more.

We welcome people with disabilities and endeavour to make reasonable adjustments, if you do require such adjustments please let us know within 48 hours of your interview.

At Stella McCartney, we like to be bold. For us this means challenging ourselves and the wider industry in which we operate. As part of our commitments to inclusive fashion, we have an ambitious strategy to put diversity, equity and inclusion at the centre of everything we do. Our starting point is to create a workplace where different voices are respected, heard and empowered in equal measure regardless of factors such as culture and backgrounds, and to influence and disrupt fashion and other industries by providing opportunities for global diverse talent to shine.