Global Head of Integrated Media

Location: Working regularly across London, UK and Paris, France; with other international travel periodically required

Reports to: Global Chief Communications Officer

Contract: Full time, Permanent contract

CHANEL

At Chanel, our values are grounded in creating the conditions for people to perform at their best and feel fulfilled and confident in their work.

ABOUT THE ROLE

As a key leader within the Global Communications team, the Global Head of Integrated Media defines the role of media within CHANEL’s broader communications ecosystem, ensuring it serves the brand’s long-term vision and business objectives. In partnership with Divisions and Regions, the role sets the framework for how media operates by touchpoint, ensuring coherence, efficiency and alignment across paid, owned and earned. This leader drives excellence in media investment, measurement and partnerships, enabling informed decisions and consistent standards across the House. They lead a team of professionals based in Paris, as well as having dotted-line oversight of Media leaders across Regions and Divisions. They will oversee the global network of media and social media communities across the House; providing learning and connection, strategic direction and useful tools.

IMPACT YOU CAN CREATE AT CHANEL

Media Strategy & Governance

• Define the strategic role and the weight of paid media within CHANEL’s communications architecture.
• Lead the relationship with the Global Media Agency (Omnicom), driving productivity, quality and measurable impact.
• Oversee media budgets, measurement frameworks and investment governance.
• Develop and implement global media guidelines that ensure consistency and adaptability across diverse markets. Foster a culture of continuous learning by staying abreast of emerging media trends and integrating best practices into strategic planning.

Social Media Direction

• Anticipate changes in platforms and user behaviour to shape global social strategy and governance approach.
• Define platform roles and publishing principles in alignment with the 3 Divisions.
• Partner with content and communications teams to strengthen reputation and business outcomes.
• Consolidate social media analytics and insights to inform decision-making globally.

Partnerships & Technology (ComTech)

• Build and manage long-term relationships with key media, data and technology partners.
• Implement the roadmap for adtech, brandtech and measurement tools, ensuring integration and scalability, leveraging new and emerging tools where relevant.
• Promote a data-driven, responsible approach to partner evaluation and innovation.

Community & Alignment

• Lead and animate the global network of media and social media communities across the House.
• Strengthen collaboration between Corporate, Divisions and Regional media teams.
• Share frameworks and tools to enhance consistency and expertise across Divisions & Markets.
• Drive thought leadership and cross-functional forums to embed an integrated media culture.

WHAT YOU WILL BRING/HAVE

• 15+ years’ experience in media and communications, across agency and in-house global environments.
• 10+ years of demonstrated leadership experience, successfully managing and developing talents and creating a collaborative and effective team culture.
• Demonstrated ability to shape and implement global media frameworks that drive coherence and efficiency across communications functions.
• Solid command of media ops & media productivity, performance management and strategic partnerships.
• Strong influencing and stakeholder-management skills; able to align global vision with local realities.
• Exceptional communication, facilitation, influencing and presentation skills, with sensitivity to diverse audiences and cultures.
• Analytical, structured and collaborative leader with high integrity and judgement.
• Fluency in English and French; additional languages are a plus.

YOU ARE ENERGISED BY

• Defining and embedding the role of media as a strategic enabler across CHANEL’s communications ecosystem.
• Strengthening governance, consistency and effectiveness of media performance and partnerships for a leading luxury House.
• Fostering accountability, transparency and data-driven decision-making on a global scale.
• Ensuring CHANEL’s media practice remains responsible, integrated and innovative.

At Chanel, we are focused on creating an inclusive culture that nurtures personal growth, contributing to collective progress. We believe the uniqueness of each individual increases the diversity, complementarity, and effectiveness of our teams. We strongly encourage your application, as we value the perspective, experience, and potential you could bring to CHANEL.