Similar Jobs
Are you a performance-driven digital marketing leader with deep expertise in search and paid media? Do you thrive in fast-paced environments and love driving measurable growth? We’re looking for an Interim Head of Global Acquisition ( fixed term contract) to take the reins while our current leader is on maternity leave. This role will oversee all paid acquisition efforts, including PPC (Google Ads) and Social Media (Mainly LinkedIn), ensuring the team continues to execute high-performing campaigns that drive pipeline and revenue growth. The ideal candidate has a strong background in paid digital media, data-driven decision-making, and cross-functional collaboration. This is a unique opportunity to shape a high-performing acquisition strategy that fuels our pipeline and revenue across global markets.
What You’ll Be Leading1. Acquisition Strategy & Leadership
-
Own and execute a high-impact global acquisition strategy, focusing on PPC (Google Ads, LinkedIn, etc.) and paid social.
-
Lead a talented team of PPC and social media specialists (1 PPC Manager, 1 PPC Contractor, 1 Social Media Manager, 2 Social Media Seniors, 1 Social Media Contractor).
-
Oversee budget allocation and performance forecasting to ensure efficient investment across AMERS, UK, DACH, SE, and APAC.
2. PPC & Paid Media Growth
-
Drive a high-performing PPC strategy that fuels lead generation and pipeline acceleration.
-
Continuously optimize keywords, ad copy, bidding strategies, and audience targeting to maximize ROI.
-
Ensure seamless alignment between PPC and overall business goals to maintain and elevate performance.
3. Social Media Performance (LinkedIn-Focused)
-
Own the paid social strategy, with a strong emphasis on LinkedIn Ads, ensuring campaigns drive engagement, lead generation, and brand awareness.
-
Implement a full-funnel approach (TOFU, MOFU, BOFU) to maximize conversion impact.
-
Work closely with Sales, Demand Generation, and Field Marketing to align efforts for maximum impact.
-
Lead and optimize the Employee Advocacy Program, providing best practices, templates, and performance benchmarks to enhance organic reach.
-
Stay ahead of LinkedIn best practices, audience segmentation, and ad format innovations to keep our strategy cutting-edge.
4. Performance Monitoring & Optimization
-
Drive a data-driven approach to campaign performance, continuously identifying optimization opportunities.
-
Oversee Dreamdata, Power BI, and Looker Studio reporting to track performance against goals.
-
Improve ROI measurement & attribution, incorporating First & Last Touch tracking for LinkedIn.
-
Maintain weekly & monthly reports, ensuring transparency on H2 goals and budget performance.
5. Team Leadership & Cross-Functional Collaboration
-
Mentor and coach the PPC and Social Media teams, fostering professional growth and strategic thinking.
-
Drive collaboration across Field Marketing, Product Marketing, and external partners (LinkedIn reps, agencies).
-
Optimize campaign execution processes, audience retargeting, and lead follow-up workflows for efficiency and impact.
Who You Are
✅ Paid Digital Marketing Expert – You bring deep expertise in Google Ads, LinkedIn Ads, and performance marketing with a track record of driving growth.
✅ B2B Growth Strategist – You understand long sales cycles, lead nurturing, and pipeline generation in a B2B environment.
✅ Proven Leader – You’ve led and developed teams, managing both in-house specialists and external contractors.
✅ Data-Driven Decision Maker – You leverage Looker Studio, Power BI, Dreamdata, SFDC, and Google Analytics to measure, optimize, and scale performance.
✅ Strategic & Hands-On – You can develop high-level growth strategies and dive into execution details when needed.
✅ Collaborative & Agile – You thrive in cross-functional environments, aligning with Sales, Product Marketing, and Field Marketing to drive results.
This is an exciting opportunity to step into a high-impact leadership role and drive global acquisition success. If you’re ready to make an immediate difference, apply now!
#LI-DF1
YouGov is a global online research company, offering insight into what the world thinks.
We speak daily to our panel of over 27 million registered members to understand opinion and behaviors around the world. We have a strong reputation as a source of accurate data and we’re trusted by the world’s biggest brands to get it right, making us the most quoted market research source in the world.
Why join YouGov?
Join our global team to help us achieve our social mission: to make millions of people’s opinions heard for the benefit of our local, national, and international communities.
Understanding diversity of opinion requires diversity of background. Although our global panel of millions of people worldwide powers our research, our biggest asset is our people. If our research is to be truly representative of what the world thinks, we need people from all walks of life to be part of the team to bring their perspective to the work we do.
Life at YouGov
We are driven by a set of shared values. We are fast, fearless, and innovative. We work diligently to get it right. We are guided by accuracy, ethics, and proven methodologies. We respect and trust each other, bringing these values into everything that we do.
We strive to provide YouGovers with best-in-class benefits to support their physical, financial, and emotional wellbeing. We want our employees to have a sense of belonging and uniqueness in a supportive workplace, so they can bring their full selves to work.
Equal Opportunity Employer
As an Equal Opportunity Employer, qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, gender identity or expression, and sexual orientation), parental status, national origin, marital status, age, disability, genetic information, HIV status, political affiliation, socioeconomic background, veteran status or any other characteristic protected by law or in line with our responsibilities as a fair and ethic employer. All employment decisions are made based on occupational qualifications, merit, and business need.
Data Privacy
To find out how we collect and use your personal data when you apply for a role at YouGov, please read our privacy notice at https://jobs.yougov.com/privacy
YouGov London, England Office
Group Head Office, 50 Featherstone Street, ,, London, United Kingdom, EC1Y 8RT
