About Us
Initiative unlocks business growth for the world’s most ambitious brands. We believe in the power of media to reshape our industry and orchestrate a brand’s entire consumer experience, by balancing both what unites people and what makes them different.
When brands unite people in culture, they build Fame, and when brands connect individuals to their unique journeys, they build customer Flow.
Media responsibility is at the forefront of everything we do, whether it’s creating media plans that reflect the diversity of our communities, promote brand safety, and foster sustainability.
Our agency celebrates diversity in an inclusive environment where all of our 6,000+ strong talent across 90+ markets feel seen, heard, and valued. Our vision is to create not only a better media company, but also a better media industry, and maybe even a better world.
Role Description
We are searching for a Global Group Strategy Director to lead strategic excellence across Bayer Consumer Health’s portfolio of iconic “Megabrands” (e.g Asprin, Berocca, Alka-Seltzer, Canesten).
This is a rare, high-impact role at the intersection of media and creative strategy designed for a thinker who can sit upstream with global clients and shape strategies that connect brand ambition, audience insight, and marketing effectiveness.
You will play a pivotal role in driving growth strategies that translate seamlessly across creative and media, helping Bayer build the next era of consumer health brands.
Key Responsibilities
- Partner with the Global Head of Strategy to develop integrated brand and communications strategy across Bayer’s global Megabrands, developing holistic frameworks that unify creative and media thinking.
- Partner with the Analytics and Effectiveness teams to define robust, evidence-led growth strategies that determine where and how to invest across the paid, owned, earned, and shared ecosystem.
- Develop audience-first strategies that inspire breakthrough ideas and drive meaningful brand growth across markets.
- Craft global media strategies that translate brand ambition into actionable recommendations for markets, balancing short-term activation with long-term brand building.
- Collaborate with senior creative and media leaders in workshop-style environments to co-create bold, category-defining strategies.
- Present confidently to senior global marketing and brand leadership, influencing decisions that shape the future of Bayer’s global brands.
- Serve as a strategic thought leader connecting insight, innovation, and integration to make Bayer’s marketing more modern, digital-first, and human-centred.
Desired Skills & Experience
- You are a strategic leader who thrives at the intersection of creativity, media, and data. You know how to build strategies that inspire ideas and drive growth.
- You have a proven track record developing integrated brand and media strategies for global or regional clients.
- You’re fluent in the language of both creative and media and are able to bridge disciplines and build alignment across diverse teams.
- You can translate data into direction, turning analytics, audience segmentation, and performance learnings into actionable strategy.
- You’re comfortable leading senior client conversations and navigating complex stakeholder environments with confidence and diplomacy.
- You bring energy to collaborative, fast-paced workshops and believe the best strategies are built together.
- You are an experienced media Strategist or communications planning specialist, ideally with experience working closely with creative teams/agencies.
Employee Transparency
At IPG Mediabrands, we celebrate differences and believe this makes us stronger. IPG Mediabrands are an equal-opportunity employer committed to championing an inclusive culture that provides a sense of belonging for all our employees. We do not discriminate against any applicant based on age, disability, race, colour, ethnicity, national origin, gender, sexual orientation, gender identity, religion, belief, marital status or any other characteristic protected by law.
Please reach out to Ninette at [email protected], if you would like to have a confidential conversation regarding any adjustments that would ensure our recruitment process is accessible for you. Please note requesting a reasonable adjustment will not affect your application.
The Perks
We aim to provide all our people with a supportive and fun work environment where you can develop your full potential and benefit from the broad range of opportunities within the agency. When you join us, we want to make sure you feel valued – and that you are rewarded for your fantastic work. So, we also offer a range of benefits:
- Flexi–leave, with 25 days annual leave to be taken as minimum. In addition to your holiday entitlement, the office usually closes between Christmas & New Year
- Free breakfast and free lunch
- Early finish Fridays
- Core Hours (Mon-Thurs, flexible start/finish times)
- Retail discounts
- Electric vehicle salary sacrifice car scheme
- Wellbeing programme, including Headspace & flu jabs
- Interest free season ticket loan
- Paid time off for Volunteering
- Group Income Protection
- Life Assurance
- Private Medical Insurance or Health Cash Plan (dependent on level)
- Group Personal Pension Plan with matched contributions from 3-6%
- Generous Parental Leave & Pay
- Independent mortgage advice
- Financial education
- Employee Assistance Programme
- Free eye tests
- Flexible benefits including Dental, Travel insurance, Cycle to Work, Gym Discounts and many more!
