The Global Director of Marketing will lead ERM's global marketing strategy to support commercial objectives, focusing on customer acquisition and revenue growth. Responsibilities include shaping brand identity, overseeing digital marketing initiatives, mentoring a global marketing team, and establishing key internal and client relationships.
The Global Director of Marketing will lead the development and delivery of ERM’s global marketing strategy in support of ERM’s commercial objectives, spearheading efforts to increase customer acquisition and revenue growth. The role holder will lead a dynamic global marketing team, leveraging innovative and impactful approaches to establish ERM as a market leader by creating, planning and delivering global campaigns and programs to strengthen existing and build new client relationships aligned with industry / service line growth plans, including providing leadership and oversight to the digital marketing agenda. The Global Director of Marketing will head up a team of marketing experts spread geographically and is responsible for building and maintaining key internal relationships across the business and building wider and deeper relationships across our existing client base within key audience groups.
KEY ACCOUNTABILITIES & RESPONSIBILITIES
Strategic Planning
- Develop and implement a global marketing strategy, including digital marketing, aligned with overall commercial and business goals
- Identify market trends, competitive landscapes and customer insights to inform strategic decisions.
- Build marketing plans, strategies and budgets, and evaluate KPIs, to ensure the smooth operation of marketing campaigns.
- Build and maintain professional relationships with key senior leaders across various business units for successful partnership, collaboration and overall delivery aligned to organizational strategy.
Brand Impact
- Shape and enhance ERM’s brand identity globally in collaboration with the Global Head of Brand and Communications.
- Ensure brand consistency across all marketing channels and materials.
Key client growth
- Lead initiatives to acquire, retain and grow customer relationships through industry and (over time) account based marketing, effective campaigns, promotions, and product launches.
Digital Marketing
- Oversee all of ERM’s digital channels and increase their ROI through campaigns/digital lead generation leveraging SEO, SEM and email marketing.
- Utilize data-driven insights to optimize digital campaigns and improve ROI.
- Identify strengths and opportunities to reach new market segments and expand market share.
Global Team Leadership:
- Build, mentor, coach and lead a high-performing global marketing team, leading and manage team performance, development and retention.
- Foster collaboration across regions to ensure cohesive global marketing efforts.
JOB REQUIREMENTS & CAPABILITIES
Professional Experience & Qualifications
- BSc or MSc degree in Marketing or relevant field, or relevant parallel experience.
- Proven years of experience in roles with strategic focus/ influence and execution as a senior leader/head of Marketing with 10-15 years of experience in leading and implementing a commercially focused marketing strategy.
- Superior interpersonal skills and significant experience in working with executive leadership teams and other key stakeholders.
- Expert communication skills (verbal and written) with proven credentials and examples demonstrating collaboration within a global business.
- Expert knowledge and demonstrable experience using multiple platforms and channels for a range of audiences.
- Expert knowledge and experience of marketing and communication technologies and tools.
- Inclusive leadership experience, coupled with demonstrable years of experience managing people/teams spread globally.
- Extensive experience of building and influencing long term internal client relationships with senior leaders and partners
- Demonstrable project management skills, analytical mindset and business acumen.
- Curiosity & interest in commercial aspects of the business, such as sustainability, climate change, low carbon etc.
Capabilities/Skills
- Agile approach thus comfortable working within a complex structure, managing teams, multiple stakeholders and meeting deadlines.
- Thinks strategically; ability to problem-solve, adept at identifying challenges and driving opportunities for improvement in alignment with organisational goals/objectives.
- Tact and diplomacy to work with senior stakeholders and potentially competing agendas.
- Drives execution; able to mobilise teams for effective delivery.
- Leads authentically; through their growth mindset in identifying opportunities for improvement and enabling successful change management with key stakeholders
- Partners with client; strategic partner to internal clients and senior leaders within the organisation
- Inspires engagement; encourages collaboration for greater innovation and leads by example by role modelling positive behaviours.
- Excellent prioritisation and time management; balances multiple projects and deadlines, effectively prioritizes tasks/projects, and stays focused and productive under pressure.
The Expected Leadership capabilities and behaviors at this level, are those detailed in the ERM Career Framework
ERM London, England Office
33 St Mary Axe, London, United Kingdom, EC3A 8AA
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