About M3: A Japanese global leader in the provision of ground-breaking and innovative technological and research solutions to the healthcare industry. The M3 Group operates in the US, Asia, and Europe with over 5.8 million physician members globally via its physician websites which include mdlinx.com, m3.com, research.m3.com, Doctors.net.uk, medigate.net, and medlive.cn. M3 Inc. is a publicly traded company on the Tokyo Stock Exchange (jp:2413, NIKKEI 225) with subsidiaries in major markets including the US, UK, Japan, South Korea, and China, and in 2020 was ranked in Forbes’ Global 2000 list. The M3 Group provides services to healthcare and the life science industry. In addition to market research, these services include medical education, ethical drug promotion, clinical development, job recruitment, and clinic appointment services. M3 has offices in Japan, UK, France, Germany, Brazil, Sweden, China, USA, and South Korea, as well as India.
Job DescriptionThe Global Director of Incentives and Loyalty will design, implement, and manage global incentive programs tailored to healthcare professionals and patients participating in our market research panels. This role requires a strategic thinker with a deep understanding of incentive and loyalty program best practices. This role will be tasked with developing and implementing a best-in-class loyalty program that enhances member engagement, optimizes program costs, and delivers unique value propositions to healthcare professionals and patients.
Duties and Responsibilities:
- Develop and implement comprehensive incentive and loyalty programs for healthcare professionals and patients participating in our market research panels.
Collaborate with cross-functional teams to align program objectives with overall company goals and market research objectives.
Oversee the execution of incentive programs on a global scale, ensuring consistency and compliance with regional regulations.
Monitor program performance metrics and adjust strategies as needed to optimize participant engagement and satisfaction.
Define incentive & loyalty program strategies that effectively drive customer engagement, retention, and lifetime value within the healthcare market research context.
Collaborate with external partners, vendors, and clients to enhance program offerings and maintain a competitive edge.
Develop and manage budgets for incentive programs, ensuring cost-effectiveness and maximum return on investment.
Create clear and compelling communication materials to promote incentive programs and educate participants on program benefits.
Provide training and support to internal and external stakeholders involved in implementing incentive programs.
Provide the structure, oversight, and direction of multiple projects occurring simultaneously to achieve objectives and manage team priorities.
Experience, skills, and qualifications:
Bachelor's degree in Marketing, Business, or a related field; advanced degree preferred.
Proven experience (7 years) in designing and managing incentive and loyalty programs, preferably in the healthcare or market research industry.
Exceptional project management skills with the ability to manage multiple projects simultaneously.
Excellent communication and interpersonal skills, with the ability to collaborate across diverse teams and cultures.
Strong analytical skills with the ability to build financial models, and leverage data-driven insights for decision-making.
Familiarity with compliance requirements related to incentive programs in various regions, including sweepstakes.
Demonstrated experience in driving member retention strategies and increasing program engagement.
Familiarity with loyalty program technologies, platforms, and industry best practices.
Employee Benefits:
- 25 days annual leave
- Participation in a company bonus scheme linked to personal and company performance
- Group Life Cover 4x salary
- Pension 4%/4% employee/employer contributions
- Vitality health
- Staff discount scheme
- Discounted gym membership
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