Global Digital Web Activation Manager

About Us
Pioneering trusted medical solutions to improve the lives we touch: Convatec is a global medical products and technologies company, focused on solutions for the management of chronic conditions, with leading positions in advanced wound care, ostomy care, continence care, and infusion care. With around 10,000 colleagues, we provide our products and services in almost 100 countries, united by a promise to be forever caring. Our solutions provide a range of benefits, from infection prevention and protection of at-risk skin, to improved patient outcomes and reduced care costs. Convatec’s revenues in 2023 were over $2 billion. The company is a constituent of the FTSE 100 Index (LSE:CTEC). To learn more about Convatec, please visit http://www.convatecgroup.com
We are guided by our five core values, that shape the way we work, every day: Improve Care, Deliver Results, Grow Together, Own It and Do What’s Right.
At Convatec, we’re transforming our business for the better. Better products. Better ways of working. And better ways of delivering for our customers and each other. We’re aiming for nothing short of excellence. Join us on our journey to #ForeverCaring as a Global Digital Web Activation Manager and you’ll do the same.

About the role:

The Global Digital Web Manager is responsible for delivering digital website content for new product launches and core products using the glocalization process within Advanced Wound Care (AWC) for the 12 FISBE markets with MASTER brand templates for Optimizely.

The Global Digital Web Manager is a Global expert and lead for the simplification model with markets and tracks activation and governance/performance tracking of content with SEO tools/GA – and supports marketing lead process development in Advanced Wound Care.

Your Key Duties and Responsibilities:

• Collaborate with the regional and local marketing leaders to centralize their needs for web/email/QR codes using the glocalization model driving efficiency and standardization and provide markets support to launch content in these channels compliantly using Convatec approved solutions
• Co-ordinate local regulation compliance needs for web and ensure activation needs and technical HCP verification and data collation for AWC is in line with Convatec standards
• Works with Global marketing to manage the digital activation roadmap for AWC products ensuring this is aligned with Convatec channels and market needs and ensures tagging tracking of all assets worldwide in standard dashboards of performance for all launches
• Represents AWC at the cross Business Unit IT calls for web optimization and upgrades, informs the markets and ensures the content/technical solutions needed for AWC are being fulfilled for Web and is the voice of AWC markets for Web needs worldwide
• Deliver Global master web and email assets for markets to localize and support translation using SMARTCAT and Web tools
• Monitor local activation in a tracker for MASTER assets developed by Global level using activation tracker and monthly market calls and report governance to team
• Provide URL’s for web pages for social media and ensure Customer experience from social media assets is connected to web
• Track all lead generation from web content on web pages and support master level nurturing emails from web content as one experience
• Support Global Brand leads to develop web content in line with the Optimizely templates developed for Convatec
• Lead AWC representation for the Product Information Digital (PIM) and Digital Asset Management (DAM) project within AWC and ensures AWC needs are implemented in the roll out of PIM/DAM. Is the expert on PIM/DAM and coordinated brand content in the DAM
• Maintain the playbook for digital activation for web/email and QR codes for markets and provide monthly call supports to markets for channel activation
• Support the brand activity plan for each major AWC brand or disease area and execute on it and develop calls to action for each asset and set goals in the activation for assets ensure local market implements
• Build and track audience and impact metrics. Define the best digital media(s) to invest on for ROI optimization
• AWC lead expert on Marketing nurturing platform supports markets to activate Marketing Nurturing Tools (MNT) and is lead execution partner for markets embedded tool as mandatory process for leads
• Voice of markets in lead management qualification process for AWC and supports phase 2 of Marketing nurturing platform
• Share Data from web insights to AWC marketing leads to ensure campaign development is performance driven for web
• Lead the quarterly digital forum for markets on best practice in Multi channel marketing

Education/Experience/Qualifications:

• Bachelor's degree, preferably in marketing, business management or computer science
• Proven experience in digital website management content editing, ideally in healthcare businesses pharma
• Experience of creating compelling customer-facing digital solutions and brand experience lead generation on a global scale repurposing content
• Experience of managing process for lead generation and nurturing
• Pharma and/or MedTech knowledge highly desirable
• Excellent communication skills (oral and written English) across a variety of stakeholder levels
• User experience knowledge and understanding of behaviors for web
• High technical literacy, interest in new web development content and lead generation

Principal Contacts:

Internal: R&D, Marketing CoE, wider Global Marketing Group, Supply Chain, RA/QA, Local Sales & Marketing, Finance, Manufacturing, IM, Digital COE local markets

External: Patients, Nurses, Doctors, KOLs, EWMA congress

Travel Requirements

This position may involve travel up to 20% of the time and overseas travel is expected. Most trips will include overnight travel.

Language Skills Required

English: Fluent in Speaking, Writing/Reading

Any other languages would be advantageous but not essential

Working Conditions

Beware of scams online or from individuals claiming to represent Convatec

A formal recruitment process is required for all our opportunities prior to any offer of employment. This will include an interview confirmed by an official Convatec email address.

If you receive a suspicious approach over social media, text message, email or phone call about recruitment at Convatec, do not disclose any personal information or pay any fees whatsoever. If you’re unsure, please contact us at careers@Convatec.com.

Equal opportunities

Convatec provides equal employment opportunities for all current employees and applicants for employment. This policy means that no one will be discriminated against because of race, religion, creed, color, national origin, nationality, citizenship, ancestry, sex, age, marital status, physical or mental disability, affectional or sexual orientation, gender identity, military or veteran status, genetic predisposing characteristics or any other basis prohibited by law.

Notice to Agency and Search Firm Representatives

Convatec is not accepting unsolicited resumes from agencies and/or search firms for this job posting. Resumes submitted to any Convatec employee by a third party agency and/or search firm without a valid written and signed search agreement, will become the sole property of Convatec. No fee will be paid if a candidate is hired for this position as a result of an unsolicited agency or search firm referral. Thank you.

Already a Convatec employee?

If you are an active employee at Convatec, please do not apply here. Go to the Career Worklet on your Workday home page and View "Convatec Internal Career Site - Find Jobs". Thank you!