Smartly is reinventing the advertising experience for customers! As a global leader in AI-powered ad tech, Smartly partners with top brands and agencies to optimize creative, media, and performance. As we continue to expand our global footprint, we're looking for a Global Creative Business Director to drive existing and unlock new business by driving innovative solutions for our clients.
This position will be responsible for developing and nurturing creative solutions for our biggest clients. Partnering with the Creative Teams, Global Strategic Partners and the Customer Success teams, you will bring creativity and technology together to provide solutions for our clients.
This position requires close collaboration with key stakeholders – Customer Success, Sales and Creative Services – aligning on global strategies to uplevel, unlock and build strong partnerships across Smartly’s top global advertisers and customers.
As Global Creative Business Director, you will...- Develop client business plans, moving beyond the day to day delivery to longer term business plans, in context of the overall client objectives and Smartly solutions
- Be the main point of contact for the client for Smartly creative solutions, bringing innovative answers to the client business challenges, ensuring the quality and clarity of the communications and bringing the right expertise from the business to solve client problems
- Lead creative discovery and relay critical information back to Creative Services regional directors to right-size briefs, scope creative retainers and align on broad creative strategic approach for long-tail impact.
- Together with the creative services team and customer success teams, responsible for the management and handling of key Client briefs, projects and requests
- Present and pitch our services to clients; advocate and champion our creative solutions for clients
- Identify and deliver new business activities that augment and/or expand Smartly services
- Maintain regular dialog with Client’s creative leadership to maintain the strategic relationship
- Understand Client’s business model and business challenges
- Foster and grow customer relationships, serving as a trusted creative partner and helping clients achieve their business objectives through innovative creative services.
- Stay up to date on industry trends, creative technologies, and best practices in digital advertising and creative automation.
- Proven experience (13+ years) in managing strategically driven teams, with a focus on navigating global accounts.
- Experience in account strategy planning and packaging creative services for scalable adoption in global markets
- Expertise in digital advertising platforms and technologies,
- A clear understanding of integrating (AI) technology into creative support models for scaled adoption, creative efficiencies, and consistent creative delivery.
- Excellent leadership, communication, and strategic planning skills, with a focus on cross-functional collaboration and client success.
- Ability to manage multiple projects simultaneously, while optimizing processes and ensuring creative excellence.
- Demonstrated experience working in matrix organisations
- Desired knowledge of SaaS creative technology solutions
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Smartly is the AI-powered advertising technology company transforming ad experiences for brands and their consumers. Our comprehensive advertising platform seamlessly integrates the capabilities of media, creative, and intelligence to power more than 800 billion impressions and generate more than 300 billion creatives annually, delivering tangible business outcomes for brands and advertisers.
Smartly is the only company in the industry recognized as a Leader in The Forrester Wave: Creative Advertising Technologies with PwC validating the results it delivers for brands. We manage creative and media for 700+ brands worldwide and $6B in ad spend across the largest media platforms, including Facebook, Google, Instagram, Pinterest, Snap, and TikTok. Our end-to-end technology, unmatched access to media platforms and exceptional customer service help Fortune 500 brands to reach and engage consumers and learn what performs best.Smartly is a multinational and diverse team of 750+ Smartlies from 60+ nationalities, working in 13 countries. Together, we want to create and maintain an inclusive environment where everyone feels respected and heard. Our Diversity, Equity & Inclusion approach is at the heart of it.
Visit Smartly to learn more.
Smartly London, England Office
11 Hill’s Place 1st Floor, West End House, London, United Kingdom, W1F 7SE
