Company Description
IFS is a billion-dollar revenue company with 6000+ employees on all continents. Our leading AI technology is the backbone of our award-winning enterprise software solutions, enabling our customers to be their best when it really matters–at the Moment of Service™. Our commitment to internal AI adoption has allowed us to stay at the forefront of technological advancements, ensuring our colleagues can unlock their creativity and productivity, and our solutions are always cutting-edge.
At IFS, we’re flexible, we’re innovative, and we’re focused not only on how we can engage with our customers but on how we can make a real change and have a worldwide impact. We help solve some of society’s greatest challenges, fostering a better future through our agility, collaboration, and trust.
We celebrate diversity and understand our responsibility to reflect the diverse world we work in. We are committed to promoting an inclusive workforce that fully represents the many different cultures, backgrounds, and viewpoints of our customers, our partners, and our communities. As a truly international company serving people from around the globe, we realize that our success is tantamount to the respect we have for those different points of view.
By joining our team, you will have the opportunity to be part of a global, diverse environment; you will be joining a winning team with a commitment to sustainability; and a company where we get things done so that you can make a positive impact on the world.
We’re looking for innovative and original thinkers to work in an environment where you can #MakeYourMoment so that we can help others make theirs. With the power of our AI-driven solutions, we empower our team to change the status quo and make a real difference.
If you want to change the status quo, we’ll help you make your moment. Join Team Purple. Join IFS.
Job Description
We are looking for a candidate who is not afraid to think differently to transform the performance of our central campaigns. You will be responsible for devising and executing a multi-channel strategy for our industry campaigns, including choice of tactics, (digital, email, video, social). You will own audience segmentation and be responsible for performance optimization and reporting of KPIs and ROI. This role is fast-paced and the desired candidate will work with our Industry marketing, digital, creative, field teams and agencies.
Essential Duties and Accountabilities
The candidate will work on a variety of programs and actively contribute to the success of the central marketing team. Typical responsibilities will include:
- Build and manage complex, cross-channel marketing campaigns globally
- Choose tactics, leveraging email, social, digital, video
- Collaborate with internal digital team and agencies to execute tactics and optimize performance.
- Deliver, test and trial new and innovative approaches to account engagement and demand gen
- Work with Industry Marketing and agency to build a compelling creative and deliver Ads, emails, landing pages and copy which resonate with buyer
- Understand and optimize the buyer journey
- Manage and refine audiences
- Manage timescales and budget
- Analyze, monitor, measure, and report on campaign effectiveness aligned to key metrics. Share a performance dashboard with stakeholders, supporting the optimization and fine tuning of campaigns
Qualifications
Overall Required Competence
- Proven ability in managing cross-channel marketing programs to increase awareness of B2B
- Ideally B2B tech background, agency or inhouse
- 3-5+ years of overall relevant experience with some focus in B2B campaign strategy and planning
- Experience of display, social, programmatic, video and email marketing
- Self-starter with a strong ability to prioritize, perform and willingness to get stuff done
- Ability to demonstrate new ideas via a personable, consultative approach, working across cross functional teams
- Confident and willingness to dig into data, analyze and draw insight
- Ability to quickly learn new marketing tools and tech
- Experience and understanding of standard marketing metrics and KPIs =
- Anticipate needs, develop strategies and innovative approaches
- Experience in marketing automation preferred
- Confident, outgoing personality that can integrate with a busy team environment
Required Education & Experience
- Undergraduate degree, ideally with a focus in Marketing, Engineering, or a related business field (or relevant training/experience)
Additional Information
We believe that coming together as a community, in person, is important for innovation, connection and fostering a sense of belonging. Our roles have the right balance of remote and in-office working to enable flexibility for managing your life along with ensuring a real connection with your colleagues and the broader IFS community.
IFS Spelthorne, England Office
Spelthorne, United Kingdom
