Global Campaigns Content Marketing Specialist

IFS is a billion-dollar revenue company with 6000+ employees on all continents. Our leading AI technology is the backbone of our award-winning enterprise software solutions, enabling our customers to be their best when it really matters–at the Moment of Service™. Our commitment to internal AI adoption has allowed us to stay at the forefront of technological advancements, ensuring our colleagues can unlock their creativity and productivity, and our solutions are always cutting-edge.

At IFS, we’re flexible, we’re innovative, and we’re focused not only on how we can engage with our customers but on how we can make a real change and have a worldwide impact. We help solve some of society’s greatest challenges, fostering a better future through our agility, collaboration, and trust.

We celebrate diversity and understand our responsibility to reflect the diverse world we work in. We are committed to promoting an inclusive workforce that fully represents the many different cultures, backgrounds, and viewpoints of our customers, our partners, and our communities. As a truly international company serving people from around the globe, we realize that our success is tantamount to the respect we have for those different points of view.

By joining our team, you will have the opportunity to be part of a global, diverse environment; you will be joining a winning team with a commitment to sustainability; and a company where we get things done so that you can make a positive impact on the world.

We’re looking for innovative and original thinkers to work in an environment where you can #MakeYourMoment so that we can help others make theirs. With the power of our AI-driven solutions, we empower our team to change the status quo and make a real difference.

If you want to change the status quo, we’ll help you make your moment. Join Team Purple. Join IFS.

The Global Campaigns Content Marketing Specialist role requires someone who is not afraid to think differently and will actively transform our content output to be more dynamic to market needs. Working closely with the industry marketing, product marketing and pre sales teams - you will be responsible for creating and sharing valuable content to attract, inform, and engage our audience, with the ultimate goal of turning them into customers. You will use your expertise in content creation and online marketing strategies to drive conversions, traffic and increase brand awareness.

The candidate will manage the creation of global content, supporting the central marketing function. Typical responsibilities will include:

• Develop a content strategy aligned with short-term and long-term marketing targets.
• Create and publish engaging short and long form content across various platforms such as blog posts, eBooks, Infographics, videos, and White Papers.
• Manage the production of campaign content in conjunction with the other teams and using agency and internal resources where required - including digital assets, advertising, direct mail, digital content, webinars, video and social media messaging - that supports regional customer acquisition and revenue goals.
• Edit, proofread, and improve writers’ posts to ensure brand consistency
• Develop highly engaging social media posts that will encourage users to act
• Supporting our SEO team to optimize content according to SEO best practices.
• Utilize existing data sources and reporting to critically analyze content success and support with continuous improvement
• Develop a single editorial calendar that maps all content creation in a single view
• Support with tagging content for lead scoring
• Stay up-to-date with developments and generate new ideas to draw the audience’s attention.
• Connect with relevant experts in sales, pre-sales and product marketing teams to understand the challenges, solutions and examples use cases to feature in campaigns and develop the proposition and messaging for solution led campaigns
• Working with our competitive intelligence team to form extract key insights that will support with content creation to.
• Analyze, monitor, measure, and report on campaign effectiveness. Share a performance dashboard with stakeholders, supporting the optimization and fine tuning of campaigns.

• Undergraduate degree, ideally with a focus in Marketing, Business, Engineering, or a related business field (or relevant training/experience)
• Proven work experience as a Content Marketing Specialist or similar role in Enterprise Software
• Excellent writing and editing skills in English.
• Hands-on experience with content management systems (e.g., WordPress).
• Knowledge of SEO and web traffic metrics.
• Familiarity with social media platforms and content marketing strategies.
• Strong project management skills and attention to detail.
• Understanding of online marketing platforms and how they can be used effectively to source, nurture and accelerate prospect’s sales journeys.
• Ability to demonstrate marketing ideas via a personable, consultative approach, working across all levels in the organization
• Confident, outgoing personality that can integrate with a busy matrix environment

We believe that coming together as a community, in person, is important for innovation, connection and fostering a sense of belonging. Our roles have the right balance of remote and in-office working to enable flexibility for managing your life along with ensuring a real connection with your colleagues and the broader IFS community.