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GEC Media Group

Global Business Development Associate (UK)

Posted 13 Days Ago
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In-Office
London, Greater London, England, GBR
Junior
In-Office
London, Greater London, England, GBR
Junior
Drive B2B account development for the UK: map markets, generate and qualify leads, set executive meetings, own sales cycles, craft proposals, manage key accounts, collaborate with internal teams, and maintain pipeline and performance reporting to hit revenue targets.
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1. Market Intelligence & Industry Mapping

                     Map the regional ecosystem across industries, identifying high-potential sectors, accounts, and decision-makers.

                     Continuously track market trends, competitor activity, and emerging opportunities.

                     Build and maintain a dynamic database of target accounts and stakeholders.

 

2. Lead Generation & Pipeline Development

                     Drive multi-channel lead generation strategies (cold outreach, referrals, LinkedIn, partnerships, events).

                     Build and maintain a strong, healthy, and predictable sales pipeline.

                     Ensure consistent funnel velocity from prospecting to closure.

 

3. Appointment Setting & Lead Qualification

                     Secure high-quality meetings with key decision-makers across target accounts.

                     Qualify leads based on business fit, budget, authority, need, and timeline (BANT or similar frameworks).

                     Prioritize opportunities with the highest revenue potential and strategic value.

 

4. Business Development & Revenue Ownership

                     Own end-to-end sales cycles—from prospecting to negotiation and closure.

                     Sell integrated solutions across Global CIO Forum IPs:

                     End Customer Events (CIO 200, Summits, Symposiums)

                     Regional Roundtables

                     Targeted Lead Generation Campaigns

                     Exclusive Webinars

                     CIO Reboot / Community Engagement Initiatives

                     Regional Publications & Media Assets

                     Consistently achieve and exceed quarterly and annual revenue targets.

 

5. Key Account Management

                     Build long-term relationships with strategic clients and partners.

                     Act as a trusted advisor—understanding client goals and aligning solutions accordingly.

                     Drive account growth through upselling, cross-selling, and renewals.

 

6. Solution Selling & Proposal Development

                     Craft tailored proposals and value propositions aligned to client objectives.

                     Position integrated offerings (events + media + community + demand gen) as a unified growth platform.

                     Collaborate with internal teams to design customized engagement solutions.

 

7. Stakeholder Collaboration

                     Work closely with marketing, content, and delivery teams to ensure seamless execution of sold projects.

                     Provide feedback from the market to refine offerings and go-to-market strategies.

 

8. Reporting & Performance Management

                     Maintain accurate sales forecasts and pipeline reports.

                     Track KPIs including conversion rates, deal size, sales cycle, and revenue contribution.

                     Use CRM tools effectively to manage all sales activities.

 



Requirements

Required Skills & Competencies

 Strong B2B sales experience (preferably in events, media, or tech ecosystems)

 Proven track record of meeting or exceeding revenue targets

 Exceptional communication, negotiation, and presentation skills

 Ability to engage and influence C-level executives

 Strategic thinking with strong execution capability

 High ownership mindset—“no excuses, only outcomes”

 CRM proficiency and data-driven approach to sales

 



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